Shutterfly, Inc.: Update to Credit Analysis
A detailed rationale for Shutterfly, Inc.’s Ba3 negative rating, highlighting its position as a leading online provider of personalized photo products and services.Shutterfly is a digital retailer and manufacturer personalized products and services that provides a range of personalized photo-based products and services. The company's segments are Consumer, which includes sales activity from its brands and variety of products, such as cards and stationery, photo books, home decor, personalized gifts, and other photo-based merchandise, and the related shipping as well as its BorrowLenses brand, an online marketplace for photographic and video equipment rentals; and Shutterfly Business Solutions (SBS), which consist of personalized direct marketing and other end-consumer communications as well as just-in-time, inventory-free printing for its business customers.
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