MOSL: THE CORNER OFFICE (CROMPTON GREAVES CONS. ELEC) — Banking on innovation to drive growth
​THE CORNER OFFICE (CROMPTON GREAVES CONSUMER ELECTRICALS) — Banking on innovation to drive growth; Focus shifts to coolers and water heaters within appliances
Mr Shantanu Khosla — Managing Director
- Mr Khosla has been with CROMPTON since August 2015. He has been roped in from P&G, where he spent 30 years, of which 13 years were as CEO & MD of P&G India. Under his leadership, P&G India’s revenue grew 15-fold to USD1.8b, making it one of the fastest growing consumer companies in India. Revenue growth at P&G was driven by expansion of product portfolio and distribution reach.
- We met Mr Shantanu Khosla, Managing Director of Crompton Greaves Consumer Electricals (CROMPTON) to get an update on its business and understand its strategy. Our key takeaways:
- Focus on meaningful innovation rather than incremental changes; targeting to be among the top two across categories
- Instead of multiple small changes, CROMPTON will focus on a few big changes/products with meaningful innovation for the customer. An example of a big change is anti-dust fans, which have done very well for the company.
- CROMPTON is targeting at least one big change each year. Within fans, it would be launching 2-3 new innovations in the upcoming summer season.
- CROMPTON does not want to be in multiple categories, but number-1 or number-2 in select categories.
Crompton Greaves Consumer Electricals Limited manufactures and markets a range of consumer products. The Company's main products/services include lighting products (luminaries and light sources) and electrical consumer durables (fan and appliances and pumps). It operates through two segments: Lighting Products and Electrical Consumer Durables. Its Lighting Products segment comprises luminaires and light sources. Its Electrical Consumer Durables segment comprises fans, appliances and pumps. It offers ceiling fans, table fans, pedestal fans, wall mounted fans, domestic exhaust fans, special fans and personal fans. It offers lighting products, including lamps, consumer luminaires, solar and lighting automation. Its household appliances include geysers, mixer grinders, toasters and irons. Its pumps are classified into industrial, agricultural and domestic pumps, and offers surface pumps, submersible pumps, accessories and pumping systems.
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