Report
Krishnan Sambamoorthy

MOSL: MARICO (Neutral)-Domestic volumes down 9%, performance affected by pipeline issues

​Marico: Domestic volumes down 9%, performance affected by pipeline issues

(MRCO IN, Mkt Cap USD6.6b, CMP INR327, TP INR355, 9% Upside, Neutral)

  • MRCO's consol. net sales declined 4% YoY (est. of flat sales) to INR16.8b. Domestic volumes declined by 9% YoY (est. of -3%) and revenues by 4% YoY. International revenue grew 6% YoY on constant currency (CC) basis, with 1% overall sales decline. Rural sales fell 11% YoY, while urban sales were flat ahead of GST roll-out. The company increased its market share across categories.
  • Consol. gross margin shrunk 430bp YoY (est. of -400bp) to 47.8%. Copra costs rose 69% YoY and 7% QoQ. Gross margin contraction can be ascribed to delay in price increases because of GST implementation. Consol. A&P expenses declined 230bp YoY and 22.9% on absolute basis YoY. There was a decrease in other expenditure by 40bp YoY, while staff costs increased 50bp YoY. EBITDA margin contracted 210bp YoY (lower than est. of -300bp) to 19.3%, and thus, EBITDA fell 13.3% YoY (est. of -14.2%) to INR3.24b. Adj. PAT declined 11.9% YoY (est. of -13.4%) to INR2.36b, 1.7% ahead of our estimate.
  • Segmental growth: Parachute sales grew 3% YoY, with 9% volume decline; Saffola sales fell 8%, with volume decline of 8%; and Value Added Hair Oils (VAHO) sales dropped 8%, with 9% volume decline. The Youth brands portfolio declined 23% in value terms. 


Underlying
Marico Limited

Marico is a consumer products company operating in the beauty and wellness space. Co. has multiple brands in the categories of hair care, skin care, health foods, male grooming, and fabric care. Co.'s India business markets household brands such as Parachute Advansed, Saffola, Hair & Care, Nihar, Mediker, Revive, Manjal, Setwet, Zatak and Livon among others. The International business offers brands such as Parachute, Hair Code, Fiancee, Caivil, Hercules, BlackChic, Code 10, Ingwe, X-Men, L'Ovite and Thuan Phat.

Provider
Motilal Oswal
Motilal Oswal

​Motilal Oswal Financial Services Ltd. is a reputed name in Financial Services and Online Trading with group companies providing services such as Private Wealth Management, Retail Broking and Distribution, Institutional Broking, Asset Management, Investment Banking, Private Equity, Commodity Broking, Currency Broking, Principal Strategies & Home Finance. 

Motilal Oswal Securities is a group company of Motilal Oswal Financial Service Limited which started as a stock trading company and has blossomed into well diversified firm offering a range of financial products and services. Motilal Oswal has built a reputation as the source for best stock trading company and this has taken a wealth of experience, knowledge and expertise, constantly working in tandem, over the years.

Analysts
Krishnan Sambamoorthy

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