MOSL: AUTOMOBILES-Auto Expo 2020 – Chinese OEMs debut in PVs; Action in EVs and SUVs
AUTOMOBILES: Auto Expo 2020 – Chinese OEMs debut in PVs; Action in EVs and SUVs
We attended the 15th Auto Expo 2020 (AE20) held at Greater Noida, NCR. AE20 marked the entry of several Chinese OEMs in the Indian market and the focus on the dominant theme of SUVs and EVs (and e-SUVs). While not many of the showcased products of these new players (incl. Kia) would be launched in India over the next two years, their focus was on highlighting the technological prowess. However, it was very much evident that all new entrants were focusing on PVs at >INR1m range, avoiding direct competition with Maruti Suzuki (MSIL). None of the major 2W players (except Suzuki) participated in the expo. Key highlights:
- Chinese OEMs’ India entry imminent: Several Chinese OEMs, including MG Motors, Great Wall Motors (GWM) and Haima, participated in AE20 for the first time to showcase their products/tech capabilities. While MG Motors entered the India market in CY19, GWM/Haval and Haima (partnering with Bird Group) are preparing for launch in the country this year. Kia too showcased its future products for India – the most notable was the compact SUV Sonet concept.
- PVs’ focus on SUVs/EVs: As expected, two major themes of AE20 were EVs and SUVs. All OEMs had either launches or concepts in these two themes. The most prominent EV products were M&M e-KUV100 (launched with a focus on fleet), e-XUV300 (CY21 launch), and Tata Motors (TTMT) e-Altroz and GWM R1 (both e-hatchback). In SUVs, the prominent launches were Kia Sonet (compact SUV to be launched in 2HCY20), Skoda Karoq (Apr’20 launch) and VW Taigun (CY21 launch). MSIL and Hyundai launched the revamped Brezza (Petrol) and Creta.
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