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MOSL: Morning India (28/January/20): 1. Automobiles (Rural recovery on anvil; Tractors and PVs better positioned); 2. Results 3QFY20 (A. HDFC, B. Interglobe Aviation, C. Dr Reddy's Labs, D. United Spirits, E.

MOrning India (28/January/20):

Today’s top research idea
Automobiles: Rural recovery on anvil |Tractors and PVs better positioned; BS6 could be hurdle for 2Ws
** Initial signs of rural sector bottoming out emerging, as indicated by return of food inflation, favorable 'terms of trade' for farmers, multi-year high rural spending by the Centre, unusually good water reservoir levels and good start to Rabi season.

** Importance of the rural market has been increasing consistently - especially in the last 2-3 years - when rural market growth was ~2x of urban market. This is reflected in increasing contribution of rural markets to auto volumes (40%/45% of volumes for 2Ws/PVs).

** Tractors are best placed to benefit from the rural recovery due to high correlation with farm economics as well as no BS6 related challenges. ESC offers pure play on tractors.

** MSIL, with 40% of rural contribution, is relatively better positioned to benefit from rural revival with apt product portfolio as well as unparalleled reach.

** In normal course, 2Ws would have benefitted the most from rural recovery. However, 10-15% cost inflation in mainstream 2Ws would dilute benefit of rural recovery.

 Piping hot news
Key promoter entities put Godfrey Phillips on the block
Godfrey Phillips India (GPI), which sells the Marlboro brand of cigarettes and is among the country’s largest tobacco product manufacturers, has been put on the block by its key promoter entities, led by the KK Modi Family Trust.

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