MOSL: THE CORNER OFFICE (PAGE INDUSTRIES)—Nascent market-Strong barriers to entry offer high growth opportunities

​THE CORNER OFFICE (Page Industries) — Nascent market; Strong barriers to entry offer high growth opportunities

Mr. Vedji Ticku, B.E. (Mech), has been Chief Executive Officer of Page Industries Limited (PAGE) since February 2016 and Executive Director since May 2017. He has been with PAGE since May 1997, and has also served as its Chief Operating Officer, General Manager of Sales & Marketing and General Manager of Sales. Mr Ticku joined the company as Regional Sales Manager for the south zone. After setting up the business successfully there, he was promoted to Senior Sales Manager in 2001, with additional charge of the north zone. Mr Ticku has more than 25 years of experience in the fields of sales, marketing, general administration and corporate affairs. He has previously worked with Eureka Forbes Limited.

Key highlights:

• Among the elite, affluent and aspirers category of customers, PAGE’s men's innerwear products account for only 18.5% of the potential market, while its women's innerwear products command an even lesser share of 6-7%. Athleisure (referred by the company as its sports and leisurewear products) has ~6% share, while socks too has about similar share of the potential market.
• The company plans to ramp-up its production capacity at a CAGR of 17% over the next three years.
• A strong focus on Exclusive Brand Outlets (EBOs) and Jockey Comfort Zones is the key driver of incremental sales growth.
• Strong brand equity of ‘Jockey’, a wide and increasing distribution reach, commendable design ability and a robust manufacturing setup are its key advantages.