Hashoff 2.0 is Now a 100% Self-Serve SaaS and Fully Integrated with Tiktok (and Twitter) for a Leadership Position in the Global Video Based Social Media Market
New York, New York--(Newsfile Corp. - August 31, 2021) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: D0G) (WKN: A2QB0L) ("DGTL" or the "Company") reports that the Company has successfully completed a robust software development project for its wholly owned subsidiary, Hashoff. Hashoff version 2.0 is now a fully self-service SaaS (software-as-a-service) platform with API integrations into leading the video based social media applications.
Hashoff 2.0 now empowers global brands customers and leading advertising agencies with the ability to build an international team of content publishers, regardless of geography, demographics, language, or content format (i.e. text, image or video).
The Hashoff technical team reports that, "Our 2.0 software suite is currently live and undergoing UAT testing. User Acceptance Testing (UAT) is the final stage of any software development life cycle when actual users test the software to measure the effectiveness of the enhancements in a variety of real-world situations. UAT tests the software's adherence to customer requirements and to the specifications in the RFP (request for proposal) for quality control and compliance."
Post the UAT phase, Hashoff version 2.0 will initiate data migration and allow Hashoff's existing portfolio of global brand customers and advertising agencies to be the first users onto the 2.0 version of the software platform. The product rollout and marketing launch of Hashoff 2.0 will be completed once all existing customers have been onboarded and effectively trained.
As previously announced, the most notable software enhancements are the API integration of top video based social media applications into Hashoff's marketplace creation products. Adding top video applications (e.g. TikTok) as core channels on the Hashoff platform will allow agencies, advertisers, and key accounts to create "cross-social" creator campaigns with a much wider reach and a larger and more engaged audience base. From the creator standpoint, this integration will open a major global market and increase overall competitiveness and revenue potential.
Hashoff 2.0 expands the potential global network of freelance social media influencers, by adding over one billion new active monthly users (i.e. TikTok and Twitter) to its active #IAM Search & Discovery database software. The enhanced software will now scan, rank, score, optimize, engage and manage brand appropriate micro influencers across; Facebook, Instagram, Twitter, YouTube, TikTok, etc.
Video based creator content is the fastest growing category within the global social media marketing industry. With over 1.5 billion total users worldwide, TikTok has grown over 800% since 2018, and is now the most downloaded social media application on iOS Apple Store.i] The social media content market grew over 50% YoY (year-over-year) in 2020 and is expected to continue that trend and surpass the US $10Billion market reported for that calendar year.[ii]
The second major technical enhancement to the Hashoff 2.0 software suite is the significant improvements to the administration management side of the software platform. Most notably, the software now allows for a fully automated creator payment processing system giving version 2.0 total self-service functionality. The ability for customers to operate on a self-service basis greatly reduces managed services costs, creating heightened efficiencies for customers and improved gross margins for the Company, thereby improving the scalability of the Hashoff business.
DGTL also reports an editorial amendment from a previous press release published on August 23rd, 2021. The quotation attributed to a Wideout AQA representative within that release should have been provided on behalf of Wideout's Chief Executive Officer, Mr. Eduardo Francisco.
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DGTL HOLDINGS INC.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating commercialized enterprise level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures.
DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB as "DGTHF", and the Frankfurt Stock Exchange as "A2QB0L".
HASHOFF LLC
As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff's AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 150 million freelance content creators.
Hashoff's customer portfolio includes global brands in a range of key growth categories, including; DraftKings, Beam Suntory, Anheuser Busch-InBev, Currency.com, Syneos Health, The American Nurses Federation, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, The Container Store, Ulta Beauty, Pizza Hut, Live Nation, The CW, Scribd, and Novartis, etc. [iii]
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[i] TikTok reveals U.S., global user growth numbers for first time (cnbc.com)
[ii] Influencer Marketing Hub, March 2020 and Hootsuite, January 2020
[iii] Current and past customers
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