A New Socio-Economic Era
​The long waited step of floating the local currency has been finally taken six weeks ago; leaving the whole economy, with its production and consumption sides, facing the big shock of rising costs of production as well as rising costs of living. One can conclude that the government was - actually - subsidizing the Egyptian Pound more than any other commodity and by liberalizing its exchange in terms of other currencies, a new era is now witnessed by all segments and social classes of the economy, pushing them to re-adjust their patterns of consumption to new ones, especially with being a net importer country, which is strongly tied to USD. We believe the new FX rate system will move the whole economy into a new price level (shifting the curve), pushing up the value of all assets in local currency to adjust for a new FX rate and accordingly the high inflation rate.
Since its founding in 1992 as a privatization consulting office to the government of Egypt, Prime has successfully reinvented itself as a regional investment bank with a presence in major Arab markets. We provide innovative and outstanding financial services to corporations, institutions, governments, and individuals, using the breadth of our expertise to enable them to reach their objectives.
Over the years, we have refocused our business and our people while extending our geographical reach and strengthening our technological capabilities.
Today, Prime is:
- A competitive leader in the region
- Focused on both clients and products
- Led by pioneers who see change as an opportunity that constructively challenges the status quo
- Driven by a fearless and unconditional commitment to delivery and performance
- Supported by a culture that emphasizes teamwork and a sense of urgency
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