Can Aggressive Pricing Bring Back Customers?
In this report we break down traffic vs. ticket data for Habit Restaurants, updated for recent results. We also discuss the impact on restaurant level margins. We discuss the near-term impact and LT probable outcome of the company's strategy and give our opinion on the shares.
Habit Restaurants is a holding company. Through its subsidiaries, the company is a casual restaurant concept that focuses on preparing made-to-order char-grilled burgers and sandwiches featuring tri-tip steak, grilled chicken and tuna cooked over an open flame. The company also prepares made-to-order salads and a selection of sides, shakes and malts. The company's burger selection ranges from its Charburger including a choice of mayonnaise, pickles, tomato, lettuce and caramelized onions served on a toasted bun, to its Santa Barbara style Charburger including all the fixings of the Charburger plus cheese and avocado served on grilled sourdough.
Quo Vadis Capital, Inc. is a Registered Investment Advisor, independent equity research boutique and financial and strategic consultancy. Our focus is on the U.S. consumer market with a specialization in the retail and restaurant sectors. Quo Vadis provides an investment edge for professional investors using a proprietary forecasting tool that identifies and quantifies near- and long-term upside or downside potential to consensus estimates. Quo Vadis is based in Paris, France.
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