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Summer of 2021: Zambezi Sports Inc. to make a splash in the booming outdoor industry

In a world of lockdowns and restrictions, we search for freedom, so we focus where freedom was experienced before: Outdoors. As we all have spent more time at home – working, cooking, parenting – many of us feel pent-up indoors and intuitively head outside, embracing the beauty of spacious nature to feel free and alive from the inside. Riding on a tidal wave of new customers, the outdoor recreation industry is booming on the back of the pandemic. While pandemics typically don‘t last forever, newly built habits tend to stay. The timing could not be any better for innovative sports gear brands like Zambezi Sports Inc. to tap into this turbo-charged megatrend in outdoor recreation – a major economic sector not only in the United States but on a global scale and generally with much larger consumer spending than in other major industries such as automobiles, pharmaceuticals or household utilities – and larger than the revenues generated by the global mining industry, for example. In a world of lockdowns and restrictions, we search for freedom, so we focus where freedom was experienced before: Outdoors. As we all have spent more time at home – working, cooking, parenting – many of us feel pent-up indoors and intuitively head outside, embracing the beauty of spacious nature to feel free and alive from the inside. Riding on a tidal wave of new customers, the outdoor recreation industry is booming on the back of the pandemic. While pandemics typically don‘t last forever, newly built habits tend to stay. The timing could not be any better for innovative sports gear brands like Zambezi Sports Inc. to tap into this turbo-charged megatrend in outdoor recreation – a major economic sector not only in the United States but on a global scale and generally with much larger consumer spending than in other major industries such as automobiles, pharmaceuticals or household utilities – and larger than the revenues generated by the global mining industry, for example.