Dignity is a provider of funeral related services in the U.K. Co.'s operations are focused and managed across three main areas, namely funeral services, which relate to the provision of funerals and ancillary items, such as memorials and floral tributes; crematoria, which relate to cremation services and the sale of memorials and burial plots at Co.'s operated crematoria and cemeteries; and pre-arranged funeral plans, which represent the sale of funerals in advance to customers wishing to make their own funeral arrangements. As of Dec 30 2016, Co. operated a network of 792 funeral locations throughout the U.K. and 44 crematoria in England and Scotland.
Research suggests that directors know their companies better than the market. For many investors it is intuitive that following the trading patterns of directors and other company insiders can lead to successful investing. They often have detailed knowledge about their companies and generally know when the shares are incorrectly valued. However, that is not always true and with large numbers of trades reported every day on exchanges around the world, it is difficult to know which to follow.
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