JD Sports Fashion is engaged in the retail of branded sports fashionwear and outdoor clothing and equipment. Co. is multiple retailer of fashionable branded and own brand sports and casual wear in the U.K. and Republic of Ireland combining brands such as Nike, adidas and The North Face with its own brand labels such as Pink Soda, Supply & Demand and The Duffer of St George. Co.'s operations are located in the U.K., Republic of Ireland, France, Spain, Germany, the Netherlands, Italy, Portugal, Sweden, Denmark, Belgium, Malaysia, Australia, New Zealand, Canada, Dubai, Singapore and Hong Kong. As of Jan 28 2017, Co. operated a total of 1,288 retail stores across 14 countries.
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