Mothercare is a holding company. Co. and its subsidiaries operate as a specialist multi-channel retailer, franchisor and wholesaler of products for mothers-to-be, babies and children under the Mothercare and Early Learning Centre (ELC) brands. The Mothercare brand provides clothing and footwear products for babies and children and maternity wear, home and travel products such as pushchairs and car seats, and toys for babies. The ELC brand provides children up to pre-school age with toys that nurture and encourage learning through play. As of Mar 25 2017, Co. had 152 stores in the U.K., 369 stores in Europe, 380 stores in Asia, 50 stores in Latin America, and 351 stores in the Middle East.
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