Somos Educacao SA, formerly Abril Educacao SA, is a Brazil-based company engaged in the education sector. It is primarily active in the editing, printing, advertising and sale, in the wholesale and retail markets, of books, courses and publications. It operates in the segment of primary and pre-university education within business lines: Editoras Atica and Scipione, book publishing houses and SER teaching system; Sistema de Ensino Abril Educacao, English teaching system and pre-university entrance courses; PH Group, basic schools teaching and pre-university entrance courses; ETB Group, technical and professional teaching schools; Maxiprint Grafica e Editora, Maxi teaching system; Escola Satelite SA, onsite courses; Edumobi, digital content distribution technology; SGE, GEO teaching system; Jafar, preparatory courses for civil service exams; Red Balloon, English language teaching schools for children and teenagers, and EiVoce, E-professional training, E-learning and free courses.
Research suggests that directors know their companies better than the market. For many investors it is intuitive that following the trading patterns of directors and other company insiders can lead to successful investing. They often have detailed knowledge about their companies and generally know when the shares are incorrectly valued. However, that is not always true and with large numbers of trades reported every day on exchanges around the world, it is difficult to know which to follow.
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