Aliansce Shopping Centers is a Shopping Center sector in Brazil, acting as investors and actively participating in all phases of the business, from planning and development to marketing and management. Shpping center management consists of management of the strategy and the routine shopping center activities that include the financial, legal, commercial and operational management of the project. The planning and development of Shpping Centers requires knowledge of the sector, as the first pahse includes a preliminary analysis of the project to understand the consumer behavior in the shopping center's area of influence and preparation of feasibility studies.
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