Due to a more favourable environment, HOME24 slightly increases to Slightly Negative
HOME24 (DE), a company active in the Furnishings industry, slightly increases its general evaluation. The independent financial analyst theScreener just confirmed the stock market behaviour of the title as risky. At the fundamental level, theScreener confirms the rating of 1 out of 4 stars; given the more favourable environment, the title's overall rating is upgraded to Slightly Negative even if it remains under pressure. As of the analysis date February 15, 2022, the closing price was EUR 8.29 and its target price was estimated at EUR 6.84.home24 SE is a Germany-based company engaged in online retail of furniture and home accessories. The Company reports two operating segments: Europe and Latin America. It is active in Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy under the home24 and fashion4home brands, and in Brazil under the Mobly brand. The Company's integrated platform comprises two business models: Third party and white label products, consisting of a broad assortment of non-inventory, drop-shipped items, and Private label products, sourced directly from manufacturers and held on stock. The Company's private label offering includes such furniture brands as Studio Copenhagen, Morteens, Ars Natura, Ars Manufacti, Maison Belfort and Fredriks Modern Living, among others. The home24 e-commerce platform leverages big data analysis in its customer experience management. Apart from dedicated Websites, the Company's offering is available via mobile applications, catalogues and in showrooms.
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