Magazine Luiza is primarily engaged in the retail sale of consumer goods (mainly home appliances, personal electronics and furniture), through physical and virtual stores or through e-commerce, with headquarters in the city of Franca, state of Sao Paulo, Brazil. Its parent and holding company is LTD Administracao e Participacao S.A. As of Dec 31 2012, Co. and its subsidiaries owned 743 stores (636 of which were conventional stores and 106 were virtual stores) and eight distribution centers, located in the South, Southeast, Mid-west and Northeast regions of Brazil.
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