SuperGroup provides clothing and accessories under the Superdry brand. Co.'s multi-channel business is categorized by the following routes to customer: Retail, which comprises the entire owned store portfolio in the U.K., Europe and North America together with Co.'s e-commerce websites; E-Commerce, which, at Apr 29 2017, consisted of 27 international websites across 18 countries covering 12 different languages connecting Co.'s Wholesale and Retail channels; and Wholesale, which consists of independent retailers and international distribution partners that are responsible for supplying the independent retail markets in their respective territories.
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