2024 Trends for Direct Sellers
This year marks the fifth year in the most current downcycle for the stocks we monitor in the direct selling channel, with the brief exception of the pandemic-related benefits they reaped in 2H20 and 1H21, as a result of their product focus on health and wellness as well as their direct-to-consumer business models during the widespread lockdowns. Even those benefits have been mostly given back in 2022 and 2023 as consumers moved from spending on goods for the home and body to services and experiences as mobility returned to the global marketplace. Below are the five key trends we are looking for to drive this group in 2024 discussed in this report. Reversion to the Mean for Market Sentiment Easing in the Rise of the Dollar Recovery in China Evolving the Business Model Inflation
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