CEO and CFO Highlight Growth Opportunities: Direct Access, Audience Builder, AdTheorent Health, CTV
On May 16, WTR held a fireside chat with AdTheorent CEO Jim Lawson and CFO Patrick Elliott. This report contains a transcript of the conversation, which can be accessed on demand. Lawson described how Direct Access, AdTheorent's self-service offering, removes the number one reason it loses opportunities: the prospect is big and wants to do much of the work itself in an automated way. Direct Access allows clients to access AdTheorent's advanced machine learning platform on a self-service basis. Lawson also stressed that Direct Access doubles the company's TAM. He cited a Digiday survey where more than 60% of advertisers allocate 40-100% of their budgets to self-service...
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