CEO Highlights ANA Programmatic Supply Chain Transparency Study
On July 17th WTR held a fireside chat with AdTheorent CEO Jim Lawson. The conversation can be accessed on demand. A transcript is included in this report. Lawson discussed key highlights from the recent Association of National Advertisers (ANA) study entitled “ANA Programmatic Media Supply Chain Transparency Study,” which examines the opportunity for marketers utilizing open web programmatic advertising. ANA reports that the size of this market is $88B; however, the report outlines several key challenges related to inefficiencies which have and will hold back return on ad spend for advertisers. Mr. Lawson outlined the study takeaways and how AdTheorent solves these challenges, delivering for advertisers the truest value from open web programmatic advertising...
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