EQT and PG are high-quality private market investors with strong brands, and performance. PG however stands out with its bespoke offering, which is unique and appealing. Both trade at justified premium to peers, yet relative to each other PG is more attractively priced. We initiate EQT with Neutral and SEK 350 TP and PG with Outperform and CHF 1,290 TP.
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