Keep is looking to raise around US$500m in its upcoming Hong Kong IPO. Keep is an online fitness platform, offering online fitness content, smart fitness devices and fitness products. The firm aims to develop a closed-loop system where its offerings are complementary, thus servicing an individual’s entire fitness life cycle. The firm’s track record has been strong owing to the pandemic, having increased both its MAU and share of subscribers. Its largest segment has seen an increase in purchas...
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