reports
LiveRamp Announces Availability of AbiliTec for Offline Identity Resol...
SAN FRANCISCO--(BUSINESS WIRE)-- , an company (NASDAQ: ACXM), today announced it is expanding the availability of LiveRamp’s ® offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLinkTM portfolio strengthens the world’s largest neutral and open omnichannel iden...
Acxiom Named a 2018 Best Place to Work in Arkansas
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, was recently named among 40 companies as one of the Best Places to Work in Arkansas. This sixth annual program was created by Arkansas Business and Best Companies Group; the survey and awards program is designed to identify, recognize and honor the best employers in Arkansas, benefiting the state’s economy, workforce and businesses. Headquartered in Arkansas, Acxiom provides staff perks including on-site cafeteri...
ACXIOM CORP. reduced its risk exposure resulting in an upgrade to Slig...
ACXIOM CORP. (US), a company active in the Software industry, reduced its market risk and raised its general evaluation. The independent financial analyst theScreener awarded an improved star rating to the company, which now shows 3 out of 4 possible stars; its market behaviour has improved and can be considered as defensive. theScreener believes that this new assessment merits an overall rating upgrade to Slightly Positive. As of the analysis date July 3, 2018, the closing price was USD 39.45 a...
U.S. Consumers Becoming More Open to Sharing Data
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today released a new report in partnership with the Data & Marketing Association (DMA), that found U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of consumers (44 percent) in the U.S. feel more comfortable with data exchange than they did previously, rising to 54 percent among ...
LiveRamp Brings People-Based Search to Bing Custom Audiences with Iden...
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a new integration with Microsoft Bing Ads to deliver people-based search capabilities in Bing Ads Custom Audiences. Supported by LiveRamp’s identity resolution service, IdentityLink™, Bing Ads Custom Audiences will allow targeting or retargeting of search ads at the individual level, empowering search marketers to extend and activate their existing CRM segments to Bing with preci...
LiveRamp Announces Data Scoring Initiative with First Partner Lucid, E...
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLink™ Data Store. Historically, the primary way to understand or interpret data accuracy has been through post-campaign verification of a limited set of attributes (e.g., age, gender). Never before have data buyers...
Acxiom Launches Global Data Navigator Tool Offering Marketers Visibili...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced the availability of its Global Data Navigator tool for U.S. and international marketers, as well as the continued expansion of Acxiom global data coverage into Brazil, the Netherlands and Italy. Acxiom has the most expansive and compliant data offering in the world, which now encompasses more than 62 countries, 2.5 billion addressable consumers and more than 10,000 attributes—for a comprehensive representa...
Acxiom and GSTV Partner to Measure Impact of Video Advertising at Fuel...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced its partnership with GSTV to provide advertisers with people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a privacy-compliant Safe Haven® environment for analysis of fuel station video advertising...
Acxiom to Discuss Fourth Quarter Earnings
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced its fiscal year 2018 fourth quarter and full year earnings release is expected to be issued on Wednesday, May 16, after the financial markets close. A conference call will be held at 4:00 p.m. CT the same day to discuss the results. The number for the conference call is (833) 287-0802. The confirmation code is 9796535. If you wish to participate in the call, please dial in approximately five minut...
Acxiom Expands Share Repurchase Program
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced that its Board of Directors has voted to increase the share repurchase authorization by $100 million to $500 million and extend the duration of the program through December 31, 2019. “Acxiom has a long track record of returning value to shareholders,” said Acxiom CFO Warren Jenson. “We are pleased to expand our share repurchase program, as it reflects our continued confidence in the strength of ou...
Acxiom Announces Change to Facebook Relationship
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, announced it was informed today, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Facebook Partner Categories provides audience targeting options by leveraging third-party data providers, including Acxiom’s Audience Solutions division. “Today, more than ever, it is important for businesses to be able to rely upon companies that understand the critical importance of ...
Acxiom Launches Digital Transformation Services and New Adobe Experien...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today at Adobe Summit announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance people-based marketing through premier integ...
Acxiom Expands its Healthcare Solutions Portfolio with New Patients In...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced its Patients Insights Package, a new data offering that delivers unique patient insights to providers and payers about the communities they serve. An addition to Acxiom’s extensive Healthcare Solutions portfolio, the Patients Insights Package delivers the ethically sourced data foundation to enable more effective targeting and engagement with prospective patients. The Patients Insights Package con...
LiveRamp Launches IdentityLink for Television to Transform World’s L...
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem. In turn, consumers will be able to benefit from more relevant brand interactions that are coordinated across digital...
Acxiom to Present at Morgan Stanley Technology, Media & Telecom Confer...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced that Acxiom CFO Warren Jenson and LiveRamp Co-President Anneka Gupta will present at the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, February 28, 2018 at 11:15 a.m. PST. The conference is being held at the Palace Hotel in San Francisco. An audio webcast of the presentation will be available in the ‘Events’ section of Acxiom's Investor Relations website. About Acxiom ...
LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing...
SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink™ to deliver the full gamut of people-based capabilities to the world’s lar...
Acxiom Realigns Portfolio to Drive Long-Term Success
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced plans to realign its portfolio into two distinct business units: LiveRamp®, the identity cloud for transforming the world’s data into value, and Acxiom Marketing Solutions, the leading provider of data solutions for powering exceptional customer experiences. This realignment will allow Acxiom to best meet client needs in a rapidly evolving marketplace, create a strong foundation for continued growth and en...
Acxiom Announces Third Quarter Results
CONWAY, Ark--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced financial results for its third quarter ended December 31, 2017. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180206006192/en/ Financial Highlights Revenue: Total revenue was $235 million, up 5% compared to the third quarter of last year. Operating Income: GAAP operating income was $11 million co...
Acxiom Named to 2018 Best Workplaces in Technology by Great Place to W...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced that Great Place to Work and FORTUNE have recognized Acxiom as one of the 2018 Best Workplaces in Technology. The ranking considered more than 79,000 employee surveys from technology companies across the U.S. Great Place to Work, a research and consulting firm, evaluated more than 50 elements of team members’ experience on the job. These included communication, professional development, and recognition rel...
Acxiom Enhances Measurement Solution for Assessing Marketing Impact Ac...
CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced significant enhancements to the Acxiom Measurement Solution, part of Acxiom Analytics’ strong portfolio of omnichannel analytics services. Designed to quantify the impact of marketing across the full customer lifecycle via closed-loop, incremental measurement, the solution now offers more robust reporting, increased speed to insights and greater opportunity for inflight campaign optimization. When marketer...
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