Promotional pricing of UHT milk (41.9% market share of the GCC milk market) has made long life milk more affordable vs. fresh for KSA consumers who are ‘down-trading’ in an environment of weak consumer confidenceWe expect consumer spending in KSA to worsen in Q4 16e following the government’s announcement that it intends cut bonuses and salaries paid to public sector employeesCurrent global supply dynamics should see FSP1 and MMR1 soft commodity prices retract following the 25% growth expe...
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