reports
Starbucks Corp in Consumer Foodservice (USA)
In 2016, Starbucks remained one of the fastest growing consumer foodservice companies in the US. It continued to record double-digit value sales growth as well as strong gains in terms of total number of outlets. The company previously utilised a three-pronged growth strategy but in 2016 announced new avenues for growth, which include increasing its number of outlets, elevating the premium coffee experience, creating new customer occasions and “extending the digital flywheelâ€. For the first ...
Starbucks Corp in Consumer Foodservice (China)
Starbucks Corp plans to expand its network of outlets to 2,500 in the next five years in the China market, and will start a partnership with a massively popular app named WeChat to provide a mobile payment service and engage in social interaction. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of sna...
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