Sampo Corp in Consumer Electronics (Taiwan)

Sampo Corp continues to focus on consumer appliances and electronics. Despite consumer electronics being dominated by key local players such as AsusTek, Acer as well as internationals such as Samsung and Apple, Sampo continued to target mid-income consumers and is looking for opportunities to appeal more to younger and elderly consumers via online shopping channels and health-oriented products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strateg...