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Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for ...
Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer More than nine billion voice notes are now sent every day, meaning they’ve become a new global symbol of digital distractionThey’re getting longer, more one sided, and killing the art of conversation - some 76% of people globally says voice notes tend to be self-involved and over half even feel that they are replacing IRL connectionsIn a new tech pilot, Heineken® has created a WhatsApp bot in a bid to transform long voice note monologues into real-life chatsApp users who receive voic...
Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for ...
Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer More than nine billion voice notes are now sent every day, meaning they’ve become a new global symbol of digital distractionThey’re getting longer, more one sided, and killing the art of conversation - some 76% of people globally says voice notes tend to be self-involved and over half even feel that they are replacing IRL connectionsIn a new tech pilot, Heineken® has created a WhatsApp bot in a bid to transform long voice note monologues into real-life chatsApp users who receive voic...
Heineken® 0.0 x LÕK serve up the world’s first padel racket with a bui...
Heineken® 0.0 x LÕK serve up the world’s first padel racket with a built-in bottle opener Heineken® 0.0 and premium racket brand LÕK announce the first-ever padel racket with a built-in bottle opener and six-pack branded ballsThe launch adds to Heineken® 0.0's expanding presence in padel, adding to its new global partnerships with Playtomic and Premier Padel AMSTERDAM, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 and LÕK today announce the Special Edition Heineken® 0.0 x LÕK collection, featuring a Special Heineken® 0.0 edition of the LÕK Jungle, the first-ever padel racket with a b...
Biggest Office Party Night of the Year Set for Unprecedented Surge in ...
Biggest Office Party Night of the Year Set for Unprecedented Surge in 0.0 Drinking AMSTERDAM, Dec. 04, 2025 (GLOBE NEWSWIRE) -- On one of the most popular dates for work festive parties, a new global study* from Heineken® 0.0, the World’s number 1† non-alcoholic beer, reveals that 2025 marks the first festive season where saying “no thanks” needs no excuse, with almost three-quarters (72%) of people confident to skip alcohol without fear of being judged or excluded. Attitudes towards drinking alcohol are changing fast. The study, carried out in five countries* in partnership with r...
No Excuses Needed: the 2025 Festive Season Marks the First Where Sayin...
No Excuses Needed: the 2025 Festive Season Marks the First Where Saying ‘No Thanks’ to Alcohol Won’t be Met With Judgement Heineken 0.0 Zero Judgement AMSTERDAM, Dec. 03, 2025 (GLOBE NEWSWIRE) -- The World has finally called time on ‘drinking pressure’ as society moves to a place where the uncomfortable question of ‘’why aren’t you drinking?’’ is officially more awkward to ask than answer. A new global study* from Heineken® 0.0, the World’s number 1† non-alcoholic beer, reveals that 2025 marks the first festive season where saying “no thanks” needs no excuse, wit...
Heineken® 0.0 partners with Playtomic to bring exclusive benefits to p...
Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe Heineken® 0.0 has entered a multi-year deal with Playtomic, expanding its sponsorships in padel across every level of the sportPadel players will benefit from exclusive social moments designed by Heineken® 0.0 and Playtomic to elevate padel experiences around the worldThe partnership kicks off in December featuring the launch of Open Matches by Heineken® 0.0 in Barcelona AMSTERDAM, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has expanded its global presence in padel, announcing a partn...
Heineken® Announces Renewed Global Partnership with F1® and Launches t...
Heineken® Announces Renewed Global Partnership with F1® and Launches the Sport’s First Season Ticket Heineken® and F1® have renewed their decade long partnership on a multi-year deal, celebrating the global beer brand’s commitment to bring fans closer to the action both on and off track.To mark the next chapter, Heineken® today launches the world's first season ticket for the motorsport - a money-can’t-buy carbon fibre card that gives the holder (and a plus one) access to every race around the world for the 2026 season. F1® super fan Brandon Burgess, who made headlines for his attempt to at...
Heineken® 0.0 signs global partnership with Premier Padel, marking its...
Heineken® 0.0 signs global partnership with Premier Padel, marking its debut in the world’s fastest-growing sport Heineken® 0.0 becomes Global Beer Partner of Premier Padel from 2026 Heineken® 0.0’s commitment to enhancing quality socialising aligns perfectly with the sport of padel AMSTERDAM, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Pade...
Heineken® extends partnership with UEFA Women’s Champions League until...
Heineken® extends partnership with UEFA Women’s Champions League until 2030 AMSTERDAM, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Heineken® and UC3 are proud to announce the renewal of Heineken®’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030. Heineken® has renewed its role as official partner of the UEFA Women’s Champions League for the 2025 - 2030 commercial cycle, building on its support since 2021. The five-season agreement reinforces the brand's long-term commitment to the flagship club competition. The 2025/26 season marks the beginning of ...
Heineken® Is Calling People Back to the Office… But Not in the Way You...
Heineken® Is Calling People Back to the Office… But Not in the Way You Might Think As debate rages on about going back to physical desks five days a week, Heineken® has cheekily renamed pubs across the UK to ‘The Office’ to celebrate one of the best parts of the working day - after-work socialising It comes as almost half of hybrid workers (46%) say they’re missing out on catch-ups with colleagues outside the office New report shows after-work socialising will contribute £28.9bn to the UK economy this year, and every £10 spent in places like the pub brings an additional £13.40 to the nation...
Heineken® Drops Social Spaces From Space to Tackle Urban Isolation
Heineken® Drops Social Spaces From Space to Tackle Urban Isolation Heineken® has dropped a fresh perspective on city life - addressing the paradox that modern cities are built for connection but are often experienced in isolationCulture-makers in Seoul helped Heineken® turn unused rooftops into vibrant hubs of social connection - and the locations were revealed via satellite imageryRenowned aerial photographer documented the transformation, creating a canvas of connection and showcasing a refreshing view on socialisationIt comes as research shows more than half of citydwellers feel lonely...
New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation
New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans Heineken® 0.0 ambassador and Formula 1® World Champion Max Verstappen and sportswriter Fabrizio Romano Chinese Grand Prix – Formula One race One in four sports fans are actively reducing their alcohol consumption or opting for alcohol-free alternatives.56% of Formula 1® fans report they regularly choose alcohol-free beer over the alternative.Heineken® identified by 62% of Formula 1® fans as the number one drinks brand ...
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Na...
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who’s driving? Brad Pitt, of course. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has been announced as an official partner of Apple Original Films’ F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie’s director/producer himself, Joseph Kosinski, and which features the film’s stars, Brad Pitt and Damson Idris. The campaign will ...
‘Unlucky Charm’: Heineken® and Self-Confessed Jinx Go to Extreme Lengt...
‘Unlucky Charm’: Heineken® and Self-Confessed Jinx Go to Extreme Lengths to Protect the Result at 2025 UEFA Champions League Final Marco Simeone, next to the purpose-built bar on the edge of the European continent outside Germany. AMSTERDAM, May 30, 2025 (GLOBE NEWSWIRE) -- 45% of football fans* admit they’ve stopped watching a match to avoid jinxing the result. In response, for this year’s UEFA Champions League Final on 31st May in Munich, Heineken® is celebrating this superstition by sending self-confessed jinx Marco Simeone, a lifelong Inter Milan supporter, to a purpose-built ...
‘Pub Delivery’: Heineken® brings fans’ matchday ritual – and their ‘lu...
‘Pub Delivery’: Heineken® brings fans’ matchday ritual – and their ‘lucky pub’ - with them to Lisbon for the UEFA Women’s Champions League final AMSTERDAM, May 23, 2025 (GLOBE NEWSWIRE) -- Half of football fans have matchday rituals – and nearly as many (46%)* believe their superstitions can influence the score. For two Arsenal fans, that ritual meant watching every game from the same corner of The Twelve Pins bar in North London - same seats, same beers, same pre-match routine. So, when their team reached the UEFA Women’s Champions League final, Heineken did what needed to be done:...
Heineken® Celebrates Football Fandom with a Cheers to Superstitious Fa...
Heineken® Celebrates Football Fandom with a Cheers to Superstitious Fans AMSTERDAM, April 29, 2025 (GLOBE NEWSWIRE) -- Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many (46%) believe it genuinely impacts the outcome. Younger fans are leading the charge - 67% of Gen Z and Millennial fans say they’ve got a pre-match ...
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help T...
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help Tackle Digital Overload and Get Social ‘Off Socials’ Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, teamed up with (Seth Phillips) in New York City last night to create the...
Heineken ® to Boost Bar Incomes by Turning Them into Film Sets
Heineken ® to Boost Bar Incomes by Turning Them into Film Sets AMSTERDAM, April 10, 2025 (GLOBE NEWSWIRE) -- HEINEKEN is strengthening its commitment to the bar industry with the launch of 'Starring Bars' - a new initiative as part of its wider ‘Back the Bars’ platform. The programme will prioritise bars that serve Heineken® beer as filming locations, redirecting commercial production budgets into these businesses. To anchor this effort, Heineken® will be creating a global catalogue of these bars as film-ready locations. As part of the proj...
Heineken® unveils a phone case that flips your phone over when it hear...
Heineken® unveils a phone case that flips your phone over when it hears “Cheers’’! Ever had a night out and everyone has just sat scrolling on their social media? Global beer brand Heineken® has found an ingenious solution‘The Flipper’ phone case is a world-first prototype that flips your phone face down so you don’t get distracted by socials when you’re out socializingInventor Simone Giertz collaborated with Heineken® to road-test the device in her own humorous way AMSTERDAM, April 07, 2025 (GLOBE NEWSWIRE) -- Heineken® has created a prototype phone case that helps with a very mod...
Love on Tap: Heineken® Launches Dating App for Bars to Help Young Adul...
Love on Tap: Heineken® Launches Dating App for Bars to Help Young Adults Spice Up Their Social Lives Heineken® has unveiled apps in Italy and Brazil that will help young adults find bars the same way they prefer to find love: through swipingGlobal data shows that 67% of young adults* tend to go back to the same bar time again, despite wanting now more than ever to explore new places, have new experiences and meet new peopleWith dating apps now part of everyday life, Heineken® is blending the words of swiping and socialising - offering consumers a clever and easy new way to match with a new ...
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