reports
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Na...
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who’s driving? Brad Pitt, of course. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has been announced as an official partner of Apple Original Films’ F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie’s director/producer himself, Joseph Kosinski, and which features the film’s stars, Brad Pitt and Damson Idris. The campaign will ...
‘Unlucky Charm’: Heineken® and Self-Confessed Jinx Go to Extreme Lengt...
‘Unlucky Charm’: Heineken® and Self-Confessed Jinx Go to Extreme Lengths to Protect the Result at 2025 UEFA Champions League Final Marco Simeone, next to the purpose-built bar on the edge of the European continent outside Germany. AMSTERDAM, May 30, 2025 (GLOBE NEWSWIRE) -- 45% of football fans* admit they’ve stopped watching a match to avoid jinxing the result. In response, for this year’s UEFA Champions League Final on 31st May in Munich, Heineken® is celebrating this superstition by sending self-confessed jinx Marco Simeone, a lifelong Inter Milan supporter, to a purpose-built ...
‘Pub Delivery’: Heineken® brings fans’ matchday ritual – and their ‘lu...
‘Pub Delivery’: Heineken® brings fans’ matchday ritual – and their ‘lucky pub’ - with them to Lisbon for the UEFA Women’s Champions League final AMSTERDAM, May 23, 2025 (GLOBE NEWSWIRE) -- Half of football fans have matchday rituals – and nearly as many (46%)* believe their superstitions can influence the score. For two Arsenal fans, that ritual meant watching every game from the same corner of The Twelve Pins bar in North London - same seats, same beers, same pre-match routine. So, when their team reached the UEFA Women’s Champions League final, Heineken did what needed to be done:...
Heineken® Celebrates Football Fandom with a Cheers to Superstitious Fa...
Heineken® Celebrates Football Fandom with a Cheers to Superstitious Fans AMSTERDAM, April 29, 2025 (GLOBE NEWSWIRE) -- Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many (46%) believe it genuinely impacts the outcome. Younger fans are leading the charge - 67% of Gen Z and Millennial fans say they’ve got a pre-match ...
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help T...
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help Tackle Digital Overload and Get Social ‘Off Socials’ Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, teamed up with (Seth Phillips) in New York City last night to create the...
Heineken ® to Boost Bar Incomes by Turning Them into Film Sets
Heineken ® to Boost Bar Incomes by Turning Them into Film Sets AMSTERDAM, April 10, 2025 (GLOBE NEWSWIRE) -- HEINEKEN is strengthening its commitment to the bar industry with the launch of 'Starring Bars' - a new initiative as part of its wider ‘Back the Bars’ platform. The programme will prioritise bars that serve Heineken® beer as filming locations, redirecting commercial production budgets into these businesses. To anchor this effort, Heineken® will be creating a global catalogue of these bars as film-ready locations. As part of the proj...
Heineken® unveils a phone case that flips your phone over when it hear...
Heineken® unveils a phone case that flips your phone over when it hears “Cheers’’! Ever had a night out and everyone has just sat scrolling on their social media? Global beer brand Heineken® has found an ingenious solution‘The Flipper’ phone case is a world-first prototype that flips your phone face down so you don’t get distracted by socials when you’re out socializingInventor Simone Giertz collaborated with Heineken® to road-test the device in her own humorous way AMSTERDAM, April 07, 2025 (GLOBE NEWSWIRE) -- Heineken® has created a prototype phone case that helps with a very mod...
Love on Tap: Heineken® Launches Dating App for Bars to Help Young Adul...
Love on Tap: Heineken® Launches Dating App for Bars to Help Young Adults Spice Up Their Social Lives Heineken® has unveiled apps in Italy and Brazil that will help young adults find bars the same way they prefer to find love: through swipingGlobal data shows that 67% of young adults* tend to go back to the same bar time again, despite wanting now more than ever to explore new places, have new experiences and meet new peopleWith dating apps now part of everyday life, Heineken® is blending the words of swiping and socialising - offering consumers a clever and easy new way to match with a new ...
There’s a Pub in Ireland with Your Name on it: Heineken® Launches Worl...
There’s a Pub in Ireland with Your Name on it: Heineken® Launches Worldwide Search to Find New Owner, Keeping the Family Tradition Alive . Family-run Irish pubs face uncertain future as more than four in ten rural publicans say they are considering retirement but 84% have no family to take on their legacy* The McLoughlins have run McLoughlin’s Bar for four generations, but now current owner Josie risks seeing his name removed from above the door With 88 million Irish descendants living across the globe, Heineken® is using its marketing might to find a new McLoughlin to take over th...
Going Dry? Doesn't Matter Why. Heineken® 0.0's New Campaign Says Alcoh...
Going Dry? Doesn't Matter Why. Heineken® 0.0's New Campaign Says Alcohol-Free Should Be Reason-Free Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic options? New research from Heineken® and University of Oxford Professor Charles Spence shows that despite the acceptability of low and non-alcoholic drin...
On International Beer Day, Heineken® says you can forget about the bee...
On International Beer Day, Heineken® says you can forget about the beer Why? Because the best part of having a beer is never the beer, it’s about having a good time together AMSTERDAM, Aug. 02, 2024 (GLOBE NEWSWIRE) -- This International Beer Day, Heineken® has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together. “Want to grab a beer? ¿Te apetece una cerveza? On va boire une bière?” - recognised the world over as a “catch all phrase” for getting together, Heineken® does...
Heineken® Celebrates Thousands of ‘Real Hardcore Fans’ by Helping Them...
Heineken® Celebrates Thousands of ‘Real Hardcore Fans’ by Helping Them Take Part in the UEFA Champions League Final Trophy Celebrations For The First Time Ever Heineken® says cheers to the Real Hardcore Fans as thousands of fans faces adorn the celebration confetti during the UEFA Champions League Final 2024 Trophy Lift at Wembley LONDON, June 01, 2024 (GLOBE NEWSWIRE) -- Tonight, Heineken® has created a way for thousands of ‘real hardcore fans’ to take part in the UEFA Champions League Final Trophy celebration, marking the culmination of the ‘’ 2024 campaign. Following the fina...
Heineken Silver is on a mission to end bitterness, starting with one o...
Heineken Silver is on a mission to end bitterness, starting with one of the biggest love-hate relationships in Marvel Studios’ “Deadpool & Wolverine” Heineken Silver Teams Up with “Deadpool & Wolverine” for New Summer Campaign WHITE PLAINS, N.Y., May 21, 2024 (GLOBE NEWSWIRE) -- Today the new world-class light beer, Heineken Silver, announced that they will once again be stepping into the Marvel Cinematic Universe (MCU), this time to celebrate the release of Marvel Studios’ “Deadpool & Wolverine”, in U.S. theaters July 26. The collaboration will include an exciting, new creative ca...
Dialing Up Nights Out: Heineken® & Bodega Launch the No-Frills ‘Boring...
Dialing Up Nights Out: Heineken® & Bodega Launch the No-Frills ‘Boring Phone’ Heineken® and US brand and retail marketplace Bodega have launched ‘The Boring Phone', to help people discover there is more to their social life when there is less on their phoneIn a world where smartphones are becoming too interesting, ‘The Boring Phone’ takes things back to basics with no access to the internet, social media or other appsThe device will be shown for the first time on Thursday 18th April at a pop-up Bodega at Milan Design Week; the world’s leading festival for design and innovationFollowing rese...
Heineken® shows the depth it will go to deliver the perfect pint with ...
Heineken® shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world Heineken® has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass.It comes as part of a wider global campaign that shows its consistent refreshment, thanks to the beer’s perfectly balanced taste and premium quality.The campaign sees Heineken® Master Brewer Willem van Wae...
Heineken® muestra hasta donde llegará para ofrecer la cerveza perfecta...
Heineken® muestra hasta donde llegará para ofrecer la cerveza perfecta con un nivel gigante midiendo los bares en todo el mundo Heineken® elevó atrevidamente su compromiso con el sabor perfectamente equilibrado al siguiente nivel, literalmente, creando un "Nivel de cerveza" especialmente diseñado, asegurando que sus cervezas se sirvan con la famosa estrella de Heineken colocada exactamente horizontal a la superficie de la cerveza en cada vaso.Forma parte de una campaña global más amplia que muestra su frescura consistente, gracias al sabor perfectamente equilibrado y la calidad premium de l...
Heineken® toont hoe ver het bedrijf wil gaan om overal ter wereld het ...
Heineken® toont hoe ver het bedrijf wil gaan om overal ter wereld het perfecte biertje te serveren met gigantische waterpassen Heineken® heeft zijn streven naar een perfect uitgebalanceerde smaak naar een hoger niveau getild - letterlijk - door een speciaal ontworpen ‘bierwaterpas’ te creëren. Op deze manier wordt elk biertje geserveerd met de beroemde Heineken-ster precies horizontaal op de bierrand.Het maakt deel uit van een brede, wereldwijde campagne waarin wordt getoond hoe de perfect evenwichtige smaak en premiumkwaliteit van het bier garant staan voor een consistente verfrissing.In d...
Heineken® Celebrates Historic Irish Pubs With Virtual Museums Launch
Heineken® Celebrates Historic Irish Pubs With Virtual Museums Launch AMSTERDAM, April 08, 2024 (GLOBE NEWSWIRE) -- The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland's social scene, where stories and conversations resound within their walls. Heineken wants to shine a light on their importance by opening virtual “Pub Museums” across Ireland. This innovative campaign from Heineken® aims to safeguard historical Irish pubs, advocating for their transformation into museums. Hein...
Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t W...
Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think Heineken® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.Heineken® teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom. To announce their ambassador roles Jill and Virgil took part in a challenge to spot the ‘real hardcore...
Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA...
Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA Champions League - Marking Over 30 Years Together Dolf van den Brink CEO at Heineken and Aleksander Čeferin President of UEFA AMSTERDAM, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe’s premier men’s club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion. The UEFA Champions League is at the forefront of football culture which th...
Unfortunately, this report is not available for the investor type or country you selected.
Report is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.