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Gerald Muriuki
  • Gerald Muriuki

British American Tobacco Uganda

On the Global front: The Framework Convention for Tobacco Control (FCTC) welcomed an era of global tobacco regulations. FCTC proposed tax measures, graphic pictorials and restricted advertisement to curtail the health effects of smoking. Subsequent to the ratification of FCTC in 2005, global consumption volumes were on a steady decline by an average of 2.6% between 2008 and 2015. However, tobacco companies acted fast to cushion their revenue by increasing retail prices, the effect of which was a...

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