Wyndham Hotels & Resorts holds sustainable brand and switching cost ad...

We expect Wyndham Hotels & Resorts to gradually expand room share in the hotel industry and sustain a brand intangible asset and switching cost advantage. This view is supported by its 40% share of all U.S. economy and midscale branded hotels (where Wyndham has 8 of the top 10 brands based on guest satisfaction, according to J.D. Power), and the industry’s fourth-largest loyalty program by membership (nearly 70 million at the end of 2017, including La Quinta), which encourages third-party ho.....