09973 CHERY AUTOMOBILE CO. LTD.

LEPAS European Debut: Where Elegance Meets the Art of Mobility in Milan

LEPAS European Debut: Where Elegance Meets the Art of Mobility in Milan

WUHU, China, April 17, 2026 (GLOBE NEWSWIRE) -- From April 21 to 26, the public is invited to step into the Chery Group's LEPAS brand public exhibition and experience a poetic dialogue where elegance, art, and lifestyle converge. At a street corner in Milan, light and shadow dance across tree-lined cafés, where history and contemporary design flow seamlessly through the city’s urban fabric. Here, LEPAS will make its European debut—“Here’s to Elegance”—a tribute to refined living and an open invitation to all who embrace an elegant lifestyle.

Located in Tortona, at the heart of Milano Design Week, the LEPAS brand space sits next to the picturesque Navigli canal district, where the dynamic urban landscape meets serene artistic spaces, infusing this creative field with a unique poetic tension.



The journey begins with the signature orange passage, each step a threshold between time and space. In the courtyard, greenery and shifting light weave together to create an immersive atmosphere, reflecting LEPAS’s unique design philosophy: the seamless harmony of Leopard Aesthetics and Elegant Technology. A dedicated photo zone, shaped by light and color, turns every pause into a moment of ritualized elegance.

Inside the main exhibition hall, the space unfolds like a flowing canvas. Vehicles are presented as sculptural works of art, poised for their reveal. Light moves gently across ceilings and walls, inviting visitors to engage with the evolving space and feel the rhythm created by the interplay of design and advanced technology. Every installation, every beam of light, and every visual pause echoes LEPAS’s vision of modern aesthetics, conveying its interpretation of modern elegance and technological innovation.

Beyond visual design, the experience extends into a multi-sensory journey. Guests can savor curated coffee tastings accompanied by live violin performances. With a crafted cup in hand, visitors experience a dialogue between flavor and form, while violin melodies flow through the space, harmonizing with the clean lines of modern design.

At the heart of this sensory experience stands the LEPAS L6, making its European debut. Standing before the vehicle, the warmth from the coffee, the rhythm of strings, and the sculpted surfaces of the L6 come together in perfect harmony. Its poised stance and dynamic lines embody LEPAS’s Leopard Aesthetics, while beneath its elegant exterior, the LEX platform delivers a smooth, quiet, and refined driving experience—transforming mobility into an extension of lifestyle. Here, technology is no longer distant or impersonal; it becomes an integral part of Elegant Driving, where taste, sound, and sight intertwine, offering a preview of LEPAS’s composed and elevated mobility experience.

The LEPAS European Debut is more than a brand showcase—it is a deep convergence of European culture, contemporary design, advanced technology, and the pursuit of elegant living. LEPAS warmly invites all design enthusiasts and seekers of elegance to experience this unique moment, where Milan’s spring light meets the brand’s vision of Drive Your Elegance, leaving behind a unique memory of the season.

Exhibition Information

Theme: Here’s to Elegance

Dates: April 21–26, 2026 (11:00 – 18:00)

Location: Via Tortona 27, Milan

Highlights:

  • 11:30–12:30 Coffee Tasting, Live Band Performance, Interactive Live stream
  • 15:30–16:30 Coffee Tasting, Live Band Performance, Interactive Live stream

Company: Chery Group

Contact Person: Peiwen Tan

Email:

Website: lepasinternational.com

A photo accompanying this announcement is available at



EN
17/04/2026

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on CHERY AUTOMOBILE CO. LTD.

 PRESS RELEASE

LEPAS European Debut: Where Elegance Meets the Art of Mobility in Mila...

LEPAS European Debut: Where Elegance Meets the Art of Mobility in Milan WUHU, China, April 17, 2026 (GLOBE NEWSWIRE) -- From April 21 to 26, the public is invited to step into the Chery Group's LEPAS brand public exhibition and experience a poetic dialogue where elegance, art, and lifestyle converge. At a street corner in Milan, light and shadow dance across tree-lined cafés, where history and contemporary design flow seamlessly through the city’s urban fabric. Here, LEPAS will make its European debut—“Here’s to Elegance”—a tribute to refined living and an open invitation to all who embra...

 PRESS RELEASE

Oil Prices Break Through $120/Barrel – OMODA & JAECOO Hybrid Owners Ac...

Oil Prices Break Through $120/Barrel – OMODA & JAECOO Hybrid Owners Achieve Under €0.11 per Kilometer, Monthly Fuel Costs Cut in Half vs. Gasoline SUVs WUHU, China, April 16, 2026 (GLOBE NEWSWIRE) -- Recently, international oil prices have continued to fluctuate at a high level of $120 per barrel, with fuel prices in many European countries surging by over 16% in just two weeks. The soaring cost of travel has become a major concern for households and consumers worldwide. According to calculations by the clean energy organization Transport & Environment, if oil prices remain above $100 per...

 PRESS RELEASE

French Brand Launch & European Strategy Upgrade: OMODA&JAECOO Showcase...

French Brand Launch & European Strategy Upgrade: OMODA&JAECOO Showcases Global Achievements and Ecosystem Blueprint at Auto China 2026 WUHU, China, April 15, 2026 (GLOBE NEWSWIRE) -- As of April 2026, Chery Group's brand OMODA&JAECOO’s global cumulative sales have surpassed 960,000 units, with the one-million-unit milestone on track to hit within this month. Taking less than three years from brand launch to reaching the one-million-unit mark, OMODA&JAECOO has broken global automotive industry records with its unstoppable growth momentum, becoming one of the world’s fastest brand to reach ...

 PRESS RELEASE

Empowering Elegance Through Technology, LEPAS to Unveil a New Mobility...

Empowering Elegance Through Technology, LEPAS to Unveil a New Mobility Paradigm in Milan WUHU, China, April 13, 2026 (GLOBE NEWSWIRE) -- In April 2026, LEPAS, the all-new new energy brand under Chery Group, will make its debut in Milan during Milano Design Week. As technology continues to push the boundaries of modern life, and expectations for mobility evolve beyond mere convenience and efficiency, a new question emerges: how can technology return to the essence of life and infuse mobility with a sense of elegance and warmth? Under the theme “Here’s to Elegance,” the LEPAS European Launc...

 PRESS RELEASE

A Milan Appointment, Here’s to Elegance | LEPAS to Unveil an Aesthetic...

A Milan Appointment, Here’s to Elegance | LEPAS to Unveil an Aesthetic Showcase WUHU, China, April 10, 2026 (GLOBE NEWSWIRE) -- In April 2026, LEPAS, the brand-new new energy vehicle under Chery Group, will stage a grand aesthetic gala in Milan themed "Here’s to Elegance", conveying to the world a brand-new proposition of sustainable elegance.When design becomes the language connecting the future, and elegance a consensus transcending national borders. As a global benchmark for design and creativity, Milan brings together the world’s leading creative forces and cutting-edge ideas. By c...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch