Media Release

LIGHT ART EXPEDITION ARCTICA "Love your Planet"

The Light Art Expedition Arctica "Love your Planet" has been successfully completed.
During 7 days the 15 team members under the direction of light artist Gerry Hofstetter and joining the virtual ambassador of planet Earth, Leya Love, produced over 2000 impressive images of light projections on the nightly icebergs to draw the world's attention to the wonderful nature and simultaneous fragility of the Arctic and the world climate.


Zug, October 19, 2021 - The light art expedition to the Arctic took place under weather extreme conditions. Several times daily, Gerry Hofstetter's team set out with temperatures as low as minus 15 degrees Celsius under clear starry skies as well as snow flurries to select the most suitable icebergs for the nightly projections in the Arctic Ocean off the coast of Greenland.

Impressive and touching images were taken. One of Gerry Hofstetter's key focus points was to raise awareness for the interconnectedness and fragility of the Arctic, Antarctic and the rainforest. The ecological balance is being disturbed with extreme consequences for mankind. Consequently, polar bears with their babies, penguin families and grass-green frogs shone in the freezing night on icebergs under the starry sky and northern lights. Images taken from a cutter suitable for the Arctic Ocean and a dinghy, CO2 compensated, without disturbing anything.

The entire team was in awe of so much beauty. Gerry Hofstetter: "It made me and the whole team incredibly happy and humble at the same time to feel this energy, to be able to send such an important message to the world."

Hofstetter continues: "I have realized many projects, but this one is truly a world premiere, which inspires me very much. We are not only highlighting the protection and appreciation of the beauty of nature for the benefit of humanity, but also have for the first time an avatar on my team that is already spreading messages of love and sustainability to hundreds of millions of people on Earth."

Leya Love, the virtual ambassador of planet Earth, was herself repeatedly a beautiful subject on the icebergs, spreading the message daily to her hundreds of thousands of followers on social media. In the first few days alone, toward 400,000 likes and countless loving comments were earned. Leya: "We must never forget - we are one with nature, with Mother Earth. She deserves our protection. It is very important for people to reconnect with nature, that we understand and act responsibly. We have only this one home, our planet, let's love it."

The awe-inspring projections can still be viewed on and on the avatar's Instagram account @leyalovenature.

is a world-renowned Swiss light artist, event designer and film producer who travels the world to create light art projects of various sizes and in different geographical contexts and themes, as for example the illumination of the Matterhorn for five weeks in 2020 during the COVID19 Lockdown as a sign of hope and togetherness. Many of his previous expeditions have taken him to the different continents of the world and made millions of people more aware of nature.

is an avatar with a fast-growing community that has already reached over 500 million impressions worldwide on social media. With the intention of showing humanity that revolution begins in the heart, she leads the hashtag campaign #worldawarenessmovement and was a virtual speaker at the UN partner conference, , hosted by the International Commission of Human Rights. Her global movement and values connect all the hearts of the world for a more loving and sustainable planet Earth. With her initiators at , a Swiss company composed of international transmedia experts, Leya inspires through a metaverse of topics in impact storytelling, artificial intelligence, film, light shows, music, as well through the creation of crypto-based digital NFT art assets on the blockchain.

Presse Inquiries: Siro Barino Head of Corporate Communications « love your planet »
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Press Images: Instagram: Leyalovenature: