• Sunrise Fresh offers the younger generation a completely new product concept that meets the needs of their mobile and digital lifestyle in a flexible, entertaining, unlimited and unique way.
• Fresh Extras. Fresh Life: With Sunrise Fresh, young adults have a carefree service package that seamlessly covers all their mobile communication and entertainment needs.
• The innovative services of Sunrise Fresh completely redefine unlimited connectivity, opening up a remarkable world of mobile entertainment with integrated services such as Apple Music and access to unlimited content on the most frequently used social media platforms such as YouTube and Instagram, with extensive gaming options as well. All this thanks to permanently unlimited data usage on the award-winning Sunrise 5G network.
• Sunrise Fresh is:
  • Unlimited 5G surfing with every subscription, starting at CHF 29.-/mo.
  • Unlimited entertainment and access to everyone's favorite content on the go: streaming, gaming, posting, sharing, liking - anytime and anywhere.
  • Unique: Benefits worth over CHF 40.-/mo. included, such as Apple Music, device insurance, protection against Internet dangers, 50% discount on the SBB Half Fare Travelcard.
  • Full flexibility with the option to switch between subscriptions.
  • A truly carefree mobile package with included services that comprehensively cover everyday digital life.
  • An unchanging subscription price and unique advantages, for life, thanks to the Forever Young guarantee.
• Sunrise UPC employees under 30 serve as social media ambassadors for Sunrise Fresh. They are a key component in the marketing campaign, which presents the digital lifestyle of young adults in a fresh new way with dynamic film- and photography, mixed reality and original image compositions.

«Young adulthood marks the beginning of a new phase in life. The lifestyle becomes even more mobile, independent, demanding. Sunrise Fresh offers unique advantages and fits perfectly with growing up. With Sunrise Fresh, we are repositioning ourselves in the market and aim to become number 1 in the youth segment», says Severina Pascu, Deputy CEO & Chief Operating Officer of Sunrise UPC.

Over 30% of the Swiss population is under 30. According to surveys, young adults between the ages of 18 and 30 are on the go more than the average person and prefer public transport. They expect their modern mobile offer to cover unlimited, fast and secure connections for working, learning, streaming and more. Brands such as Apple, Samsung and Huawei are generally the first choice for smartphones. The need for security is high, not just when surfing the Internet, but also whenever their expensive device might get damaged. A clear majority prefers a carefree package with lots of services at an attractive price over temporary promo deals. The mobile subscription should support their dynamic and mobile lifestyle.  

Sunrise Fresh - covering everything for the digital lifestyle of people under 30

Powerful connectivity, unique advantages - no other offer in the youth segment bundles so many services and advantages in one offer at such attractive prices. The new covers exactly these needs:

Flexible: Apart from discounted offers on smartphones, there are no minimum contract periods. Young adults have the freedom to switch to a subscription with fewer or more services at any time, free of charge, within the Sunrise Fresh offers.

Unlimited: Unlimited surfing with 5G is now included in all . This also extends to the affordable entry-level subscription. The more powerful Sunrise Fresh Mobile M, L and XL subscriptions offer surfing speeds of up to 2 Gbit/s. Fresh Mobile L and Fresh Mobile XL also include roaming or international connections.

Unique Fresh Extras: Starting with the Fresh Mobile M subscriptions, the Fresh Extras , and are included. The Fresh Extra discount of 50% on the is available for all Sunrise Fresh subscriptions. Allowing teens and young adults to stay mobile in a more affordable and sustainable way. The Fresh Extras included in and beyond Fresh Mobile M have a value of more than CHF 40.-/month, depending on the smart protect insurance selected for the mobile device.

Unique for life: With Forever Young, Sunrise Fresh customers can keep their subscription price and their unique Fresh advantages forever. Only the 50% discount on the SBB Half Fare Travelcard will expire on the 30th birthday.

Discounted top smartphones: Teenagers and young adults prefer smartphones from Apple, Samsung and Huawei. Sunrise Fresh customers can benefit from attractive discounts (currently up to CHF 380.- off the list price) on these devices in combination with a Sunrise Fresh Mobile subscription (duration of 24 months).

#FXFL... Sunrise UPC employees under 30 are social media ambassadors

Nobody can tell teenagers or young adults how a young person feels or what it means to be young. That's why Sunrise UPC employees under 30 have their say as part of the social media campaign on Sunrise Fresh: On their own social media channels, they show what #FXFL (#FreshExtrasFreshLife) means in their daily lives. As a Sunrise Fresh ambassador, they are a key component in the marketing campaign, which emphasizes the need for individual expression, both visually and verbally. Dynamic film- and photography, mixed reality and original image compositions present the digital lifestyle of young adults in a fresh new way.