6752 Panasonic Corporation

Panasonic and Digital Hollywood University Will Shoot and Live Stream YOHJI YAMAMOTO's Fashion Show at the Paris Collection

Panasonic Corporation and the Digital Hollywood University Media Science Laboratory will jointly collaborate with YOHJI YAMAMOTO Co., Ltd. to release the 2017-2018 Autumn/Winter Paris Collection of the renowned Japanese fashion brand YOHJI YAMAMOTO at 8:00 PM March 3, Friday, local Paris time at the Paris Collection, which holds worldwide attention in the fashion industry. The fashion show will be recorded using multiple units of the new Digital Single Lens Mirrorless Cameras, "LUMIX DC-GH5", and live streamed on the Internet.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170226005131/en/

LUMIX DC-GH5 will be used for the shoot of YOHJI YAMAMOTO's fashion show at the Paris Collection (Ph ...

LUMIX DC-GH5 will be used for the shoot of YOHJI YAMAMOTO's fashion show at the Paris Collection (Photo: Business Wire)

Since February 2014, Panasonic has been exploring new image expression methods using 4K technology and developing digital imaging devices that can bring those expressions to life in collaboration with the Tomoyuki Sugiyama Research Department of the Digital Hollywood University Media Science Laboratory.

For this demonstration, Panasonic will provide 5 GH5s, the world's first (*1) Digital Single Lens Mirrorless Camera that can shoot 4K 60p video, to support the Digital Hollywood University's shoot of YOHJI YAMAMOTO's runway at one of the most prominent fashion events, the Paris Collection. Taking advantage of GH5's compact, lightweight features, the runway will be shot from multiple angles in super high resolution 4K 60p with smooth movement. These cameras will demonstrate the excellent power of expression of 4K 60p, which will capture the unique atmosphere and even the texture of the materials at the forefront of fashion. Panasonic is also conducting a live streaming demonstration via the Internet by recording 4K 60p video with GH5, and simultaneously converting it to Full HD with an external device in order to provide a smooth and stable streaming of live images to people in the fashion industry and fashion lovers across the world.

The live streaming will begin from 8:00 PM March 3, Friday, local Paris time (*2) at:

YOHJI YAMAMOTO Official Site

http://www.yohjiyamamoto.co.jp/yy/

YOHJI YAMAMOTO Official Facebook page

https://www.facebook.com/theofficialyohji/

YYChannel - YouTube

https://www.youtube.com/c/YYchannelYohjiYamamoto

Panasonic will continue to develop products that explore new possibilities of image expression technologies unique to elaborate and immersive 4K images that are befitting of the high definition era through the collaboration with Digital Hollywood University, and to create new values for its customers and a new photo and video culture.

*1 As of January 4, 2017. As a digital single lens mirrorless camera, according to Panasonic research.

*2 Please note that the start of Internet streaming may be delayed due to conditions at the fashion show.

Related Links

LUMIX GLOBAL GATEWAY – Panasonic

http://www.panasonic.com/global/consumer/lumix/index.html

[Press Release] Panasonic Develops the World's First 4K 60p/50p Video Recording Digital Single Lens Mirrorless Camera LUMIX GH5 Featuring '6K PHOTO' (Sep 20, 2016)

http://news.panasonic.com/global/press/data/2016/09/en160920-5/en160920-5.html

YOHJI YAMAMOTO Official Site

http://www.yohjiyamamoto.co.jp/yy/

Digital Hollywood University | Top

http://www.dhw.ac.jp/en/

Digital Hollywood University Media Science Laboratory (Japanese)

http://msl.dhw.ac.jp/

[Video] Introducing Panasonic LUMIX GH5

https://www.youtube.com/watch?v=2w7T2g8cZWs

[Video] Benefits of LUMIX GH5 at #PanasonicCES 2017

https://www.youtube.com/watch?v=aJeL4WFRSeI

EN
27/02/2017

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Panasonic Corporation

Pelham Smithers
  • Pelham Smithers

PSA Consumer Electronics: Panasonic (6752 JT) – to what extent is it a...

With shares in Tesla (TSLA US) surging, on broker reports suggesting that the EV maker’s full self-drive [FSD] / autonomous drive [AD] opportunity set increases enormously under a new Trump administration (eg removal of automated-vehicle crash data), an interesting question for the Japanese stock market arises. Analyst Pelham Smithers wonders whether Panasonic (6752 JT) might also be a beneficiary.

Pelham Smithers
  • Pelham Smithers

PSA Consumer Electronics: Snapshot of Camera Market for 2024 Q1

Pelham Smithers reviews the 2024 Q1 camera market and notes that it is off to a good start.

Pelham Smithers
  • Pelham Smithers

PSA Market Strategy: How Japan Transformed from a Bear Market to a Bul...

In our 2010 Japan Perspective, written close to the nadir of the bear market, we discussed what was wrong with Japan, but also what it was starting to do right. Fourteen years on, the Nikkei 225 - though not yet Topix - has hit a new all-time high. This report looks at how Japan built on those things that were going right, while also starting to address what else needed to be done, and looks at whether more is needed to be done if the market rally is to continue from here.

PANASONIC sees an upgrade to Slightly Positive due to a better fundame...

The general evaluation of PANASONIC (JP), a company active in the Consumer Electronics industry, has been upgraded by the independent financial analyst theScreener with the addition of a star. Its fundamental valuation now shows 3 out of 4 possible stars while its market behaviour can be considered as moderately risky. theScreener believes that the additional star(s) merits the upgrade of its general evaluation to Slightly Positive. As of the analysis date January 4, 2022, the closing price was ...

Julie Boote
  • Julie Boote

PSA Autos Technology: The Global Electric Vehicle Market 2022

Over the last two years, global EV sales have accelerated, moving from niche market to mass market. Concerned about rising CO2 levels, national governments are supporting the electrification of private transport, and consumers are increasingly willing to ‘go electric’. Established automakers have drawn up EV and battery strategies, trying to remain key players in this new EV world. In this report, analyst Julie Boote outlines the different paths dedicated EV players and traditional OEMS are tak...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch