CMCSA Comcast Corporation Class A

Comcast Launches Digital Security Service to Protect WiFi Connected Devices in the Home

Comcast today announced the national launch of Xfinity xFi Advanced Security, a new artificial-intelligence-powered service that monitors, blocks and informs customers of online threats to connected devices, and provides seamless digital protection for those devices when connected to their home network.

This press release features multimedia. View the full release here:

Xfinity xFi Advanced Security, which is available to 15 million homes, monitors, blocks and informs  ...

Xfinity xFi Advanced Security, which is available to 15 million homes, monitors, blocks and informs customers of online threats and provides seamless protection. (Photo: Business Wire)

By 2022, that there will be more than 13 connected devices per person in North America, and many consumers don’t have access to the expertise or the tools to keep those devices secure, especially when many of these technologies don’t have keyboards or screens. In addition, that the number of attacks against Internet-of-things devices is growing exponentially, increasing 600 percent between 2016 and 2017, alone, creating new concerns for connected home users.

xFi Advanced Security was developed to protect devices in this new hyper-connected reality. It uses AI and machine learning technology to monitor and analyze WiFi traffic in the home, and will automatically block identified suspicious activity in real time. Using a simple, intuitive user interface, the technology informs customers of blocked threats and, when necessary, provides instructions on how to further secure affected devices.

“As the digital world gets more complex, we wanted to make it simple and easy for our customers to protect their home networks. That’s why we developed xFi Advanced Security,” said Fraser Stirling, Senior Vice President of Digital Home, Devices and AI, Comcast Cable. “We want to give customers digital peace of mind for the devices they already own and the confidence to expand and evolve their connected homes knowing that every new camera, voice-assisted speaker or smart thermostat they add will be protected.”

The xFi Advanced Security service protects all of the devices in a customer’s home that are connected to the with no set-up required, other than turning the device on. There’s nothing for the customer to install or configure and, once the device is turned on, the xFi Advanced Security service starts working immediately. Protection is automatically extended to any device that is connected to the home network wirelessly or by ethernet. Customers can review a list of digital security-related actions that were taken each day right from the xFi dashboard – accessible from the mobile app or online. This seamless experience is possible because the technology behind xFi Advanced Security is fully integrated into xFi Gateways.

While traditional security products are effective at protecting individual devices like laptops and tablets, there’s a growing need for technologies that can protect all the devices on a network at once. xFi Advanced Security bridges that gap, automatically protecting any device that connects to an xFi gateway.

xFi Advanced Security is the latest addition to Comcast’s , which gives customers a simple, digital dashboard to set up and manage their home WiFi networks and what devices are connected to the network, troubleshoot issues, set , get about activities on the home network, and even to certain devices during dinner or bedtime. xFi users can also ensure whole-home WiFi coverage by adding , small, easy to install devices that plug into any electrical outlet and extend connectivity to hard to reach areas of their home.

Xfinity xFi Advanced Security is available to Comcast customers who rent an xFi Gateway. The service is available for $5.99 per month, and is also available as part of a package in some markets. Customers can add it directly from the xFi app.

xFi Advanced Security is powered in part by an advanced AI platform developed by AI security leader .

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit  for more information.

EN
08/01/2019

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Comcast Corporation Class A

Blair Levin
  • Blair Levin

What Policies Matter to Telco’s Success: Supply Side or Demand Side? ...

T CEO John Stankey recently said that “I’ve never seen federal policy this supportive of market-based investment in advanced networks.” That statement raises multiple interesting investor related questions about what does, and does not, support investment in advanced networks, including the relative importance of those policies that drive supply and those that drive demand, and how government is treating advanced networks versus networks that have lower cost structures but also involve lower pe...

Vikash Harlalka
  • Vikash Harlalka

CMCSA: The value unlock trade? Nope. No major change in fundamentals

We shared our view of Comcast’s results this morning. Results were in line and commentary on the business fundamentals were mostly unchanged. In this note following the earnings call and our follow-up conversations, we address the following key investor issues including 1) the big picture value unlock theory; 2) the newly (apparently) amended VZ MVNO agreement; 3) broadband ARPU growth; 4) Connectivity EBITDA growth; 5) 2026 capital spend; 6) wireless net adds, and 7) 2026 FCF.

Vikash Harlalka
  • Vikash Harlalka

CMCSA 4Q25 Quick Take: Results mostly in line; Waiting to hear what’s ...

Comcast’s results were mostly in line with estimates. Broadband losses and ARPU were in line. On the call, we would be keen to hear about subscriber trends in 1Q. We don’t expect any major changes to the stock price based on these results. What will drive the stock today is commentary on 1Q broadband trends and potential ‘value unlock’ from an NBCU spin.

Blair Levin
  • Blair Levin

Can CMCSA Buy CHTR After the Cox Deal is Done?

With the CHTR/Cox deal moving towards approval and CMCSA out of running for WBD, we are again getting questions as to whether CMCSA could buy the combined CHTR/Cox entity. Further, as our New Street colleagues discussed yesterday, there has been a divergence in the stock price performances of Comcast and Charter driven by a potential ‘value unlock’ resulting from a potential split of Comcast cable from NBCU. It is beyond the scope of our expertise to analyze the financial details that could jus...

Vikash Harlalka
  • Vikash Harlalka

CMCSA: Potential Value Unlock?

Investors have been asking about the diverging stock price performance between Comcast and Charter. We believe the reason is an expanding conversation about the potential ‘value unlock’ that could emerge were Comcast to split its cable and NBCU businesses. In this note, we estimate what Comcast could be worth were this scenario to play out. To be clear, we are skeptical. Not that it shouldn’t happen, but rather the Roberts’ are too invested in their belief about the synergy between these entitie...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch