LOS ANGELES--(BUSINESS WIRE)--

Greenlight, the global leading agency for rights and music clearances, today announced a collaboration with Salesforce (NYSE:CRM), the Customer Success Platform and world's #1 CRM company, to license Albert Einstein’s name, likeness, and trademarks for Salesforce Einstein, a breakthrough innovation that brings the power of artificial intelligence to every Salesforce user. A portion of the proceeds will benefit the Hebrew University in Jerusalem, where Albert Einstein was one of the founders in 1925. The transactions details were not disclosed.

“Greenlight enables brands to harness the power of iconic personalities and music to resonate with their targeted audience, from product names to advertising campaigns,” says Gary Shenk, the Chief Executive Officer of Branded Entertainment Network. “The icons we represent, such as Einstein, transcend decades and are valuable assets to brands for all marketing initiatives. Given Salesforce’s vision to make every customer smarter and more predictive with artificial intelligence, ’Einstein’ is a great fit and a natural choice.”

With Salesforce Einstein, advanced AI capabilities are embedded in the Salesforce Platform, so any company will be able to deliver more predictive and personalized customer experiences across sales, service, marketing, commerce and more. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s breakthrough innovations allow models to be automatically customized for participating customers. These models learn, self-tune and get smarter with every interaction and additional piece of data. Einstein will automatically discover relevant insights, predict future behavior, proactively recommend best next actions and even automate tasks.

Greenlight, owned by the Branded Entertainment Network (BEN), provides brands with unprecedented access to the most iconic film, celebrities, and music. Greenlight is a global media licensing, talent negotiation and rights representation agency providing corporate, advertising and media clients with access to music, film and other entertainment content and celebrities. Over the years, Greenlight has successfully helped brands leverage the right talent and music to make impactful and creative marketing including, Sarah Jessica Parker for Hallmark, Steve McQueen for Tag Heuer, Batman for Canon, Paul Harvey for Chrysler, Marlene Dietrich and Grace Kelly for Dior, Super Mario Brothers for Kellogg’s and more. To learn more about Greenlight please visit, http://greenlightrights.com.

About Greenlight:

GreenLight, part of the Branded Entertainment Network (BEN), mission is to connect global brands to consumers through the power of popular entertainment. It is a global media licensing, talent negotiation and rights representation agency, providing corporate, advertising and media clients with access to music, film and other entertainment content and celebrities. GreenLight works with the world's leading advertising agencies and multinational companies to create innovative advertising, packaging and products. GreenLight's rights representation group manages the personality rights of iconic personas including Albert Einstein, Steve McQueen, Muhammad Ali, Buzz Aldrin, Sophia Loren, Marvin Gaye, Charlie Chaplin, Thomas Edison, Andy Warhol, and The Wright Brothers. For more information and to see the full roster of talent, visit www.greenlightrights.com.

About BEN:

The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.

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