BOSTON--(BUSINESS WIRE)--
Cxense, the global leader in real-time data management personalization solutions, today announced that Dow Jones was the keynote speaker for the company’s first annual Cxense Experience Europe event, “Data in Action.” The two-day event in Barcelona, Spain, brought together marketers and publishers from around the world to discuss and demonstrate how organizations can take control of their data to drive engagement and conversions with examples from the Wall Street Journal.
At “Data in Action,” attendees heard from industry experts, who discussed how to optimize the customer experience and shared best practices to personalize interactions. The event focused on market trends impacting the industry, such as programmatic advertising, data segmentation and video personalization. Sessions included: “How to maximize the value of your content with real-time personalization;” “How to create customer journeys that convert;” and “Data and personalization in eCommerce.” Cxense experts discussed new product developments and case studies, in addition to sharing technical demonstrations.
“The event addressed the need for data-driven strategies across the industry, backed by real world case studies and insights from executives from some of the most iconic news and information companies in the world,” said Jan Vels Jensen, Cxense chief marketing officer. “Attendees left the event with a clearer understanding of how to unlock the true value of their data and the knowledge they need to increase engagement, conversions and drive overall brand value.”
Top media, marketing and advertising leaders joining Dow Jones at Cxense Experience Europe included:
- John O’Donovan, SVP Technology, Dow Jones
- Dominque Loumaye, chief executive officer, L’Agora
- Callum Kearney, head of audience development, The Wall Street Journal
- Cathryn Reece, head of product development, News24.com
- Jørgen H. Frøland, project management of user experience, Polaris Media ASA
- Mike Bucco, senior director of product management, EBSCO
- David Rowley, senior director of customer success and digital ad platform strategies, Advance Digital
- Nadine Sharara, digital, CRM and planning, HOBBS
- Adrian Swinscoe, Speaker, Author, Blogger and Forbes Contributor
“Data in Action” followed the company’s Cxense Experience Americas event in 2015, which featured journalist and former television critic Jeff Jarvis alongside executives from The New York Times, The Wall Street Journal, Univision-ABC and Digital First Media.
About Cxense
Cxense (pronounced "see-sense") offers SaaS solutions and services that enable and guide organizations to leverage their first-party data and create long-term strategies to personalize engagement and increase digital revenue. Its advanced real-time analytics, data management platform (DMP) and advertising and search technology help the world’s leading media, e-commerce and consumer brands gain more engaged users and enhance those users’ experiences to increase revenue from advertisements, premium subscribers and other sales conversions.
Cxense technology powers more than 6,000 websites worldwide, securely managing more than 1 billion user profiles. Cxense has more than 150 employees at its headquarters in Oslo and at offices around the world, and the company is listed on the Oslo Stock Exchange [OSL:CXENSE]. Customers include the Wall Street Journal, USA Today (Gannett), The Weather Channel, Ebay, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings and South China Morning Post, among others.
For more information, visit cxense.com or follow @cxense on Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161003005650/en/
