Gartner, Inc. (NYSE: IT):
What: Gartner Digital Marketing Conference 2018
When: May 15-17, 2018
Where: Manchester Grand Hyatt, San Diego, CA.
Details: Gartner's 2017-2018 CMO Spend Survey showed growth in marketing budgets has stalled after continued increases over recent years and Chief marketing officers (CMOs) have modest expectations in 2018. Only 15 percent said they expect a significant increase in budget; while one-third expected their budgets to be cut or frozen. This means that CMOs and marketing leaders are tasked with doing more with less and will have to be focused, strategic and creative in their marketing plans and tactics. The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in this environment.
The conference agenda features 4 comprehensive tracks taking a deep dive into a broad range of topics focused on the most pressing issues for marketing leaders today:
- Connecting Vision, Strategy and Execution
- Beyond Knowing the Customer: Using Insight to Drive Engagement
- Made to Measure: The Power of Metrics to Improve Marketing
- Secrets of Marketing Mavericks and Masters
Keynotes:
- Guest Keynote: Embrace the Shake: Transforming Limitations into Opportunities: Phil Hansen, Artist and Author
- Guest Keynote: Smart Influence: How You Affect the Decisions, Desires and Opinions of Others: Tali Sharot, Author and Professor, Cognitive Neuroscience
The Solution Showcase at the event will provide exclusive access to some of the world’s leading marketing and digital service providers featuring live demonstrations, face-to-face meetings, and information packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.
For complete event details, please visit the Digital Marketing Conference web site. Members of the media can register for the event by contacting [email protected] or [email protected].
Join the discussion on social media using #GartnerDMC.
About Gartner
Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We’re trusted as an objective resource and critical partner by more than 12,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.
To learn more about how we help decision makers fuel the future of business, visit www.gartner.com.
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