JOHANNESBURG, South Africa--(BUSINESS WIRE)--

Cartrack, a subsidiary of Karooooo Limited (NASDAQ: KARO), today announced the launch of Cartrack-Tag, an advanced wireless asset tag designed to meet the increasing need for rapid asset tracking of physical assets used in commercial operations. The new solution provides enhanced visibility in challenging environments, including low or no cellular network operating areas. Cartrack-Tag enables businesses to minimize the amount of time spent locating misplaced or stolen items, reduce related operating expenses, and simplify the process of managing assets regardless of cellular network connectivity.

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Cartrack’s proprietary network coverage extends across Southern Africa and ensures secure asset tracking with the new Cartrack-Tag. Photo: Supplied.

Cartrack-Tag can be discreetly installed on assets of various sizes, providing an additional layer of protection with near real-time tracking capabilities. Cartrack-Tag offers a reliable solution that operates independently of cellular networks and is resistant to signal jamming, ensuring efficient asset monitoring.

Leveraging Cartrack’s proprietary communication network, Cartrack-Tag delivers exceptional tracking coverage across most of Southern Africa. This advanced communication technology enhances tracking reliability, even in challenging environments where traditional cellular network-based tracking solutions falter.

“We created Cartrack-Tag to address the challenge of poor cellular network coverage and signal jamming. By now adding Cartrack-Tags to our existing product range of IoT and AI video telematics, we’ve unlocked new possibilities to address operational challenges that some of our customers face,” said Richard Schubert, Group COO of Karooooo.

“After extensive testing and valuable customer feedback, we’re excited to launch Cartrack-Tag in Southern Africa. Additionally, by connecting all aspects of on-the-ground operations, our customers can gain valuable insights and achieve real, tangible results with our comprehensive asset tracking solution.”

Key Cartrack-Tag Advantages:

• Unparalleled Asset Protection: Vehicle theft remains a major concern, particularly in Southern Africa, where signal jammers are frequently used in criminal activities. When paired with a Cartrack IoT device, Cartrack-Tag detects signal interference attempts and instantly alerts both the asset owner and Cartrack’s 24/7 surveillance team. This enables rapid countermeasures to prevent theft and facilitate asset recovery.
• Centralized Asset Monitoring and Operational Optimisation: Cartrack-Tag, connected to the Cartrack Cloud, provides a centralised hub for monitoring physical assets, enabling efficient tracking and operational optimisation. Whether tracking high-value equipment—such as generators, compressors, and heavy machinery—or ensuring visibility of logistics fleets and trailers, Cartrack-Tag enables businesses to enhance resource allocation and efficiency while reducing asset loss.
• Minimize Downtime and Maximize Productivity: With near real-time location and usage updates, fleet managers can make data-driven decisions to optimise logistics and warehouse operations. For instance, in the transport sector, fleet managers can identify underutilized forklifts or trailers, reroute trucks stuck in traffic, and adjust delivery schedules accordingly—resulting in faster turnaround times, reduced fuel consumption, and improved efficiency.
• Proactive Cargo Theft Prevention and Operational Oversight: Cargo theft is a growing global threat. Separation alerts notify fleet managers when a truck and its trailer equipped with the Cartrack Asset Tag unexpectedly disconnect or move beyond a set distance, helping prevent unauthorized detachments, operational errors, and potential theft.
• Advanced Risk Management with Geofencing: Cartrack-Tag enhances security and risk management through geofence monitoring, allowing businesses to define virtual perimeters around key locations. Unlike traditional cellular network-based solutions, Cartrack-Tag operates effectively in weak cellular network coverage zones, making it ideal for tracking both powered and non-powered assets in remote or high-risk areas.

Cartrack-Tag empowers logistics and fleet managers to safeguard vehicles, cargo and valuable equipment. Leveraging Cartrack's proprietary network, Cartrack-Tag ensures high connectivity, offering a secure and tamper-resistant solution. With its rugged durability, proprietary tracking capabilities, and seamless Cloud integration, Cartrack-Tag is redefining asset security and fleet management for businesses across industries.

With more than 2,270,000 active subscribers across 23 countries, Cartrack continues leading the way in innovative solutions to manage fleets, equipment and machinery.

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