CINCINNATI--(BUSINESS WIRE)--

Unstopables®, the crave-worthy collection of air, home and fabric care products that delivers rich, long-lasting sensory experiences, has announced the launch of their new “Fresh Too Feisty To Quit” advertising campaign. Currently airing on the Unstopables Facebook, and YouTube social media channels with plans for a national television launch later this year, the campaign sees Emmy Award-nominated actor, Tituss Burgess, sharing his secret to long-lasting freshness – Unstopables In-Wash Scent Boosters. With up to 12 weeks^* of scent enhancement, Unstopables In-Wash Scent Boosters provide linens and fabrics with a long-lasting freshness that’s too feisty to quit.

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Emmy-nominated actor Tituss Burgess shows off his secret to long-lasting freshness – Unstopables In-Wash Scent Boosters - at the Unstopables “Fresh and Feisty Soiree.” Burgess is the star of the brand’s new “Fresh Too Feisty To Quit” advertising campaign. For more information, visit the Unstopables social media channels and www.unstopables.com (Photo: Business Wire)

The “Fresh Too Feisty To Quit” campaign highlights Burgess introducing viewers to the long-lasting effects of Unstopables In-Wash Scent Boosters in the fresh and feisty spirit that fans have come to love from the acclaimed actor. Folks can now view Unstopables “Fresh Too Feisty To Quit” campaign content featuring Tituss Burgess on the Unstopables Facebook and YouTube pages. Advertisements starring Burgess will begin airing on national television this winter and retail displays showcasing the actor will start appearing in stores in spring 2017.

“I am so excited to partner with Unstopables as they launch their ‘Fresh Too Feisty Too Quit’ advertising campaign,” said Tituss Burgess. “Whether I’m on a television set, a Broadway stage or recording in the music studio, I love that I can use Unstopables In-Wash Scent Boosters to provide my clothing and linens with a long-lasting freshness that’s too feisty to quit."

Yesterday in New York City, Unstopables celebrated the debut of the campaign and their partnership with Burgess at the brand’s “Fresh and Feisty Soiree.” The event, which was held at the Gansevoort Park Avenue Hotel, allowed guests to sit down with Burgess himself and encouraged attendees to embrace the long-lasting freshness of Unstopables and explore their “fresh and feisty" side with a variety of activities.

“We are thrilled to welcome Tituss to the Unstopables team as he truly embodies a ‘fresh that’s too feisty to quit’ spirit,” said Trevor Thrun, Associate Brand Director – North American Fabric Care at Procter & Gamble. “Tituss always tackles his day with a sense of confidence and with such zest that he truly is the personification of our campaign. His freshness and feistiness never quits.”

Unstopables In-Wash Scent Boosters will add a long-lasting fresh scent to every load of your laundry. Shake a little – or a lot– into the specially designed measuring cap. Then, toss the beads into your washer at the beginning of the load, before you start your wash, for up to 12 weeks* of long-lasting scent enhancement. Specially formulated with breakthrough fragrance technology, Unstopables In-Wash Scent Boosters infuse linens and fabrics with delicious scents and refreshing, airy undertones - for a fresh that’s too feisty to quit.

For more information on the Unstopables In-Wash Scent Boosters and the complete Unstopables product line-up, please visit www.Unstopables.com. To follow the conversation online, please use #fresh2feisty2quit.

To view images from the Unstopables “Fresh and Feisty” Soiree, please visit: https://invision.dfstudio.com/pub/messenger.df?key=28aa03b0-8c28-11e6-b26e-22000b3005fd&fromImageId=3374301

About Unstopables®

Unstopables® is a crave-worthy collection of air, home and fabric care products that delivers rich, long-lasting and enveloping sensory experiences for scent styling and up scaling one’s environment and wardrobe. The Unstopables collection of ultra, long-lasting fragrances includes: Unstopables In-Wash Scent Boosters, Unstopables Fabric Refresher, Unstopables Air Refresher, Unstopables Scented Oil Warmer + Oil Refill and Unstopables Candles. Unstopables is available in decadent scents including – Fresh, Lush, Shimmer, Spring, Dreams and Mist. For more information, please visit www.unstopables.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

*From wash until wear

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