RDFN Redfin Corporation

Redfin Premier Expands Luxury Real Estate Service Nationwide

(NASDAQ: RDFN) — Redfin (), the technology-powered real estate company, today announced it has expanded its luxury real estate service nationwide. Consumers can now work with an expert Redfin Premier agent to buy or sell luxury homes in every market where Redfin provides agent service.

Redfin Premier service was designed to deliver the best experience in luxury real estate. It matches luxury homebuyers and sellers with a top Redfin Premier agent who has years of experience buying and selling high-end properties. Redfin has offered Redfin Premier service to home sellers in select markets since 2020 and expanded its service to homebuyers earlier this year.

“Redfin Premier has helped thousands of homeowners sell their luxury homes, and that experience has taught us a lot about what it means to provide high-end service,” said Mia Simon, vice president of Redfin Premier. “We’re excited to offer an unmatched luxury real estate experience to customers across the country, no matter where they want to move.”

Proven expertise for luxury homes

Redfin agents already rank in the top 1% of agents working at any nationwide brokerage,* and Redfin Premier agents are the best of that group. On average, Redfin Premier agents close nearly three times as many deals on homes priced at the high end of the market than other Redfin agents. They know how to price, prepare, and market luxury homes so they attract qualified buyers and sell for more. Redfin Premier agents work with sellers to recommend the right staging and finishes to help maximize their sale price. They can also pair clients with a design concierge in available markets to professionally manage more detailed renovations.

Sophisticated marketing to reach luxury homebuyers

When it’s time to list, Redfin Premier beautifully captures every detail of the home, with professional video tours, high-resolution photography, drone and twilight views, and detailed interactive 3D scans that let prospective buyers virtually tour the home from anywhere in the world. Redfin Premier listings get preferred placement on Redfin, the most visited nationwide brokerage site, where luxury listings get over 600 million views each year. Redfin Premier also reaches potential buyers for each listing both locally and globally via luxury publications, social media, coordinated email campaigns, luxe mailers and more.

Lower fees. Higher proceeds.

Luxury home sellers receive exceptional service while keeping more of the proceeds from their home sale with a listing fee of 1%** for customers who buy and sell with Redfin. That's less than half of what other brokerages commonly charge. Redfin does not charge additional fees for working with a Redfin Premier agent.

“Redfin Premier challenges the notion that luxury service should cost more just because it’s a luxury product,” Simon said. “We know that luxury home sellers want the best possible service and offering, at the best value. That’s why we’re proud to offer the best agents and the sophisticated marketing clients expect, all for a lower fee.”

With Redfin Premier, qualified buyers are matched with an elite Redfin Premier agent who will provide personalized, attentive service from the first home tour to closing. Redfin Premier agents have their ear to the ground of the local high-end market thanks to the relationships they have built with other agents and luxury home sellers. And since Redfin updates listings every 5 minutes, buyers see homes first and are able to tour them quickly, even the same day.†

"Moving is stressful, especially when you're dealing with high-end homes, but working with a Redfin Premier agent helps eliminate that stress,” said Los Angeles Redfin Premier agent Amy Black. “Redfin Premier agents have years of experience guiding clients through the entire moving process and have built incredible negotiating skills to help you get the best deal. They do everything they can to make the experience seamless."

Homes priced at or above the following minimums qualify for Redfin Premier:

  • $1,750,000: San Francisco
  • $1,500,000: Los Angeles and Orange County
  • $1,250,000: Hawaii, New York, San Diego and Seattle
  • $1,000,000: Boston, Washington, D.C., Flagstaff, Lake Tahoe, Maryland, Miami, New Mexico, Palm Springs and Virginia
  • $850,000: All other markets

To learn more about Redfin Premier and find a Redfin Premier expert near you, visit:

* Based on the average number of transactions per Redfin agent compared to agents at brokerages operating in at least 2 states, per MLS data Oct 2021-Sept 2022.

** Terms and minimums apply. Buyer’s agent commission not included. Listing fee increased by 1% of sale price if buyer is unrepresented.

85% of new listings in MLS feeds received by Redfin will post within 5 minutes. Same day tours subject to property and agent availability.

About Redfin

Redfin () is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

For more information or to contact a local Redfin real estate agent, visit . To learn about housing market trends and download data, visit the . To be added to Redfin's press release distribution list, email . To view Redfin's press center, .

Redfin-F

EN
15/03/2023

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Redfin Corporation

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vital Signs: Actionable charts

In this product we rank the most positive and negative domestic stocks, filter the symbols by market-cap and trading volume, and then divide the companies into sectors and groups. We then manually look through charts leadership/changes, bottoms-up/top-down ideas, short-term patterns that may have long-term significance, etc. We believe you will find this product valuable as significant price and relative moves begin in the daily charts.

 PRESS RELEASE

Redfin Reports Home Sales Dropped Significantly in Altadena and the Pa...

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) — Home sales fell by double digits in the Pacific Palisades and Altadena in the wake of January’s devastating Los Angeles wildfires, according to a new from Redfin (), the technology-powered real estate brokerage. In the (), just 12 homes sold in February, down 56% from a year earlier. And in (), 32 homes sold, down 43% year over year. Home listings fell in neighborhoods hit by the wildfires, too. Listings slowed a bit in February—but not nearly as much as sales. There were 23 new listings in the Palisades, down 12% year over year, and 46 new list...

 PRESS RELEASE

Redfin Reports Gen Z and Millennial Homeownership Rates Flatlined in 2...

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) — Young Americans are losing their momentum when it comes to homeownership, according to a new from Redfin (), the technology-powered real estate brokerage. Just over one-quarter (26.1%) of Gen Zers owned their home in 2024, essentially flat from 2023 (26.3%) and 2022 (26.2%). Before that, the Gen Z homeownership rate had increased each year since Gen Zers started aging into potential homeownership in 2017 (except 2022, when it stayed flat). The story is similar for millennials: 54.9% of millennials owned their home last year, essentially unchanged f...

 PRESS RELEASE

Redfin Reports Near-Record Housing Costs Put a Lid on Pending Sales, E...

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) —The typical U.S. homebuyer’s monthly housing payment is $2,793, just a few dollars shy of the all-time high, according to a new from Redfin (), the technology-powered real estate brokerage. Housing payments are sky-high because sale prices keep rising and mortgage rates remain high. The median home-sale price rose 3.3% year over year during the four weeks ending March 16, and the weekly average mortgage rate is 6.65%, its lowest level since mid-December but still more than double pandemic-era lows. Lack of affordability is suppressing homebuyer dem...

 PRESS RELEASE

Redfin Report: America’s Renter Population Grew 1% in the Fourth Quart...

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) —The number of renter households in America increased 0.8% year over year to 45.4 million in the fourth quarter—the slowest growth since the first quarter of 2023, according to a new from Redfin (redfin.com), the technology-powered real estate brokerage. The number of homeowner households rose 0.8% to 86.9 million—a growth rate that’s little changed from recent quarters. That marks the first time in over a year that the number of renter and homeowner households are increasing at the same rate. Prior to this, the number of renter households had been g...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch