House of Doge – The Official Corporate Arm of the Dogecoin Foundation – and Merger Partner Brag House Announce New App in Development Called Such
Such is Expected to Launch in the First Half of 2026, Creating New Ways to Interact with Dogecoin
NEW YORK and MIAMI, Jan. 20, 2026 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, along with Merger Partner Brag House Holdings Inc. (NASDAQ: TBH), are proud to announce the development of a new mobile application titled “Such”, which is expected to launch in the first half of 2026. The Such app will offer Dogecoin users a new and direct way to engage with payments and bring further real world utility to Dogecoin.
The Such app will not only help users create their own wallet and purchase Dogecoin, but also offer a new way to engage with small businesses. Through the “Hustles” feature, users will be able to implement Dogecoin payments and introduce a new transaction channel for their customers.
“I’ve seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days,” said Timothy Stebbing, CTO of House of Doge. “We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible.”
House of Doge is building the Such app to reduce friction on both sides of a Dogecoin transaction: helping holders spend Doge more easily, and helping merchants add Dogecoin as a payment method in a way that is practical for day-to-day commerce. The company believes expanding utility through product infrastructure is a direct driver of long-term Dogecoin adoption and a stronger ecosystem.
The app is being developed by a team of twenty, headquartered in Melbourne, Australia, led by the CTO of House of Doge and Dogecoin Foundation Director, Timothy Stebbing. The team has been designing and developing the mobile app, built on the open source technology developed by the Foundation, creating new ways to interact with Dogecoin and its ecosystem. Development began in March 2025 with an initial launch targeted for the first half of 2026.
“We’re planning to offer more by going beyond another wallet app that lets you buy Dogecoin. We have unique features we’re expecting to release, all with the quality and ease of use through the wealth of experience our development team brings,” CEO of House of Doge, Marco Margiotta said. “We want to see Dogecoin become a widely used global decentralized currency. By building our own solution, we’re able to bring people on that journey together with our many strategic partnerships.”
Lavell Juan Malloy II, CEO of Brag House commented, “The transition from Culture to Capital happens when you give everyday users the tools to turn their social energy into economic value. The Such app represents the next frontier for how communities connect, create, and transact in a digital-first economy. At Brag House, we’ve always believed in amplifying voices and empowerment, and now, through our partnership with House of Doge, that mission expands globally. This gives users the freedom to build, earn, and engage using Dogecoin, not as a concept, but as a real, usable currency. This is more than just innovation; it’s about democratizing access to opportunity for everyone through digital technology. The platform turns our community into an active, functioning economy.”
At launch, Such will include:
- Self-custodial wallet: A simple, user-friendly wallet experience designed to help users manage their Dogecoin with confidence.
- Real-time transaction feed: A live view of transactions so users can track activity and understand where their Doge is moving in real time.
- Merchant Tools (Hustles): A feature built to help merchants and independent sellers list what they offer, connect with customers, and accept Dogecoin as payment.
Beyond the launch features announced today, House of Doge is developing additional capabilities intended to give users new ways to use their Dogecoin, with more details to be shared as development progresses.
Go to to get a features overview, keep on top of ongoing updates, and a signup for the global closed beta waitlist.
About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the infrastructure needed to bring Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit
Statement Regarding Forward Looking Information
Information and statements contained in this news release that are not historical facts are “forward-looking information” that involve risks and uncertainties relating, but not limited, to House of Doge’s current expectations, intentions, plans, and beliefs. Forward-looking information can often be identified by forward-looking words such as “anticipate”, “believe”, “expect”, “goal”, “plan”, “target”, “intend”, “estimate”, “could”, “should”, “may” and “will” or the negative of these terms or similar words suggesting future outcomes, or other expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. Examples of forward-looking information in this news release include, without limitation: the launch and timing of launch for the Such app, long-term Dogecoin adoption and Dogecoin becoming a widely used global decentralized currency. These forward-looking statements are based, in part, on assumptions and factors that may change or prove to be incorrect, thus causing actual results, performance or achievements to be materially different from those expressed or implied by forward-looking information.
Readers should be aware that these statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements.
Readers are cautioned not to place undue reliance on forward-looking information. By its nature, forward-looking information involves numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and various future events will not occur. House of Doge undertakes no obligation to update publicly or otherwise revise any forward-looking information whether as a result of new information, future events or other such factors which affect this information, except as required by law.
Media Contacts
Brag House Holdings
Fatema Bhabrawala
Director of Media Relations
House of Doge
Angela Gorman
Communications Director
Email: Tel: (917) 348-0083
Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations
