FlavCity and MARKET.live Announce Major Product Launch on TikTok LIVE Featuring Bobby Parrish — With Exclusive Offers and a Mid-Stream Brand Announcement
LOS ANGELES, July 24, 2025 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (NASDAQ: VERB) (“VERB” or the “Company”), the force behind MARKET.live, a leading livestream social shopping platform, today announced an exclusive TikTok LIVE event produced in partnership with health and wellness brand FlavCity. The livestream will feature FlavCity founder Bobby Parrish, who will unveil the brand’s new Anytime Essentials line—a functional daily drink solution aimed at helping consumers replace sugary, artificial beverages with clean, nutrient-rich options.
The livestream will take place on Friday, July 25, 2025, from 11:00 AM to 2:00 PM ET on FlavCity’s official TikTok channel, . The event will be hosted from MARKET.live’s Los Angeles-based studio with Bobby Parrish joining remotely from Florida.
This event marks a major sales milestone for FlavCity and a key moment in the brand’s digital expansion. Leveraging MARKET.live’s full-service production and TikTok expertise, FlavCity will showcase a product line developed to meet the growing demand for healthy, functional beverages that can be enjoyed daily—products that fill a clear gap in the market.
Key event highlights include:
- The official launch of FlavCity Anytime Essentials, with inventory allocated exclusively for TikTok
- Gifts with purchase and limited-time offers available only during the livestream
- A major announcement at 12:30 PM ET, revealing an important new development for the brand
- Real-time education and product walkthroughs led by Bobby Parrish and MARKET.live hosts
"We really appreciate working with the MARKET.live team and the growth we’ve enjoyed since we’ve started with them. We’re excited about the continuing expansion and momentum we’re building together," said, Chief Marketing Officer at FlavCity. "This launch is an important step forward in our growth and in delivering better-for-you products to our community in innovative ways."
"This launch represents the intersection of innovation in health and wellness with scalable, high-performance digital retail," said Rory J. Cutaia, CEO of VERB. "We’re proud to produce this event for Bobby and the FlavCity team as they continue their impressive growth and deliver high-value products that resonate with their massive online community."
Event Details
Date: Friday, July 25, 2025
Time: 11:00 AM – 2:00 PM Eastern Time
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About VERB
VERB Technology Company, Inc. (NASDAQ: VERB) is a market leader in interactive video-based sales applications. The Company’s MARKET.live platform is a multi-vendor, multi-presenter livestream social shopping destination at the forefront of the convergence of ecommerce and entertainment. The Company’s Software-as-a-Service (SaaS) platform for sales enablement includes interactive video CRM, shoppable video, and webinar features. VERB’s applications are used by over 200,000 users in more than 100 countries and are available in over 60 languages. The Company is headquartered in Lehi, Utah, and operates creator and production studios in Los Angeles, California.
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Forward-Looking Statements
This press release contains “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements regarding the Company’s livestream productions, anticipated events, user engagement, and product launches. These statements involve risks and uncertainties that may cause actual results to differ materially from those described, including those discussed in our filings with the Securities and Exchange Commission (SEC). The forward-looking statements contained in this press release speak only as of the date hereof, and we undertake no obligation to update any such statements except as required by law.
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