JASPER, Alberta--(BUSINESS WIRE)--
A group of leading tourism companies have collectively pledged over $5.5 million to help the Jasper community recover from last summer’s unprecedented wildfires and support sustainable tourism growth and revitalization in the beloved Canadian mountain town.
The collaborative initiative, led by Pursuit, Fairmont Jasper Park Lodge, Rocky Mountaineer, and Jasper Brewing and Maligne Range Distilling, focuses on supporting Jasper’s ongoing recovery and restoration efforts while creating a foundation for community prosperity and strengthening Jasper’s position as a premier travel destination.
“This donation underscores Pursuit’s deep commitment to the people of Jasper,” said Stuart Back, Chief Operating Officer, Banff Jasper Collection by Pursuit. “To help drive the town’s continued recovery, these funds are an investment in a sustainable future that benefits visitors, local businesses, and the national park we all treasure. We stand with our community and tourism partners in rebuilding and strengthening Jasper as a premier destination, and we welcome others to join us in ensuring a resilient future for the region.”
A cornerstone of Alberta’s tourism industry, Jasper is an iconic Canadian mountain experience in one of Canada’s oldest national parks, visited by millions of Canadians and travellers from around the globe every year.
“The wildfires have had a profound impact, and we continue to be deeply grateful for the efforts of first responders who worked relentlessly to protect and support our community,” said Garrett Turta, General Manager, Fairmont Jasper Park Lodge. “For over a century, our resort has stood alongside Jasper through both triumphs and challenges—and, together with our partners, we are committed to investing in its recovery, helping to rebuild and reaffirm Jasper’s position as one of Canada’s most cherished destinations.”
Over the next three years, the collective pledge includes:
- $3 million from Pursuit, an attractions and hospitality brand with a collection of world-class experiences in the Canadians Rockies.
- $1.5 million from Fairmont Jasper Park Lodge, an iconic luxury resort in the heart of Jasper National Park.
- $1 million from Rocky Mountaineer, a world-renowned luxury train company.
- Upwards of $300,000 from Jasper Brewing and Maligne Range in Jasper through auction proceeds.
“Jasper is home to our team members and has been welcoming our guests from around the world for 35 years. As part of this donation pledge, we will work with our tourism partners, community organizations, and businesses to support the community's full recovery and future growth. We are wholly committed to contributing to a vibrant, welcoming Jasper for decades to come,” said Tristan Armstrong, CEO, Rocky Mountaineer.
Funds will be organized as a collaborative initiative and independently and transparently stewarded through trusted community organizations including the Banff Community Foundation and Jasper Community Team Society. This structure will help direct resources to high-impact recovery projects, local businesses, and community programs aimed at building long-term success for Jasper and its residents.
About Pursuit
Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU), is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, and Iceland. Pursuit’s elevated hospitality experiences include 15 world-class point-of-interest attractions and 28 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information visit
About Rocky Mountaineer
Rocky Mountaineer offers luxury train journeys that showcase some of the most spectacular scenery North America has to offer. Rocky Mountaineer offers four rail routes: three that connect Vancouver to the Canadian Rockies towns of Banff, Lake Louise and Jasper in Western Canada; and a fourth route that travels between Denver, Colorado and Moab, Utah in the Southwest United States. It is a must-do travel experience that offers unparalleled journeys in its spacious glass-domed train coaches thanks to the incredible scenery, delicious cuisine, friendly service, and social atmosphere. Since it was founded in 1990, Rocky Mountaineer has welcomed more than 2.3 million guests and become the largest privately-owned tourist train in the world.
About Fairmont Jasper Park Lodge
Fairmont Jasper Park Lodge, a century-old icon nestled in the heart of the Canadian Rockies, offers a luxurious wilderness retreat that has captivated guests since 1922. This grand resort, featuring a stately main lodge surrounded by private cabins, provides an authentic Rocky Mountain experience amidst breathtaking natural beauty. With a rich heritage of creating unforgettable memories, Fairmont Jasper Park Lodge continues to be a sanctuary where modern luxury meets timeless wilderness, inviting guests to unplug, reconnect with nature, and indulge in the majesty of Jasper National Park.
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