CloudCommerce Uses Artificial Intelligence to Deliver Winning Solution for Energy in Focus
The Company’s SWARM solution reduced media costs by more than 60% in the first-round campaign and the client has given the greenlight for the second round
SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus, a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
Energy in Focus turned to CloudCommerce to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, CloudCommerce is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“We were very confident that we could help Energy in Focus,” said Andrew Van Noy, CloudCommerce CEO. “SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
CloudCommerce recently announced that it will change its corporate name to AiAdvertising, Inc. For more information about AiAdvertising, please visit the Company’s new website at .
About Energy in Focus
At Energy in Focus, providing relevant data is at the heart of everything we do. We believe that showcasing diverse information on energy in California is essential, and we’re passionate about providing a platform for multiple points of view. Hearing all sides of the story is the only way to make informed decisions that directly influence California’s future.
About CloudCommerce
CloudCommerce is a technology driven provider of digital advertising solutions. Our flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns. For more information about the Company, please visit .
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Press Contact: CloudCommerce, Inc. Tel: (800) 673-0927
