ZAL Zalando SE

DGAP-News: Zalando to continue strong growth after successful finish to 2018

DGAP-News: Zalando SE / Key word(s): Annual Results/Quarter Results
Zalando to continue strong growth after successful finish to 2018

28.02.2019 / 07:00
The issuer is solely responsible for the content of this announcement.


ZALANDO TO CONTINUE STRONG GROWTH AFTER SUCCESSFUL FINISH TO 2018

  • Strong finish to 2018 in Q4: 24.6% revenue growth, 7.1% adjusted EBIT margin
  • FY 2018: EUR 5.4 billion revenue, EUR 173.4 million adjusted EBIT
  • Outlook 2019: 20-25% GMV growth, revenue growth at low end of range; EUR 175-225 million adjusted EBIT
  • Zalando further refines platform strategy, targets EUR 20 billion GMV by 2023/2024
  • David Schröder (CFO) and Jim Freeman (CTO) to join Management Board

BERLIN, FEBRUARY 28, 2019 // Zalando finished 2018 on a high note, growing revenues in the fourth quarter by 24.6% to EUR 1.7 billion at an adjusted EBIT of EUR 117.8 million. For the full year 2018, Europe's leading platform for fashion and lifestyle grew revenues by 20% to EUR 5.4 billion and achieved an adjusted EBIT of EUR 173.4 million.

Growth at Zalando was fueled by 26.4 million active customers (2017: 23.1 million) placing 116.2 million orders throughout the year (2017: 90.5 million), while traffic increased to 3.1 billion visits (2017: 2.6 billion). The fourth quarter marked particularly strong growth, with close to one billion visits and 1.3 million new active customers - the highest quarterly active customer increase in five years.

Co-CEO Rubin Ritter says: "2018 had its challenges, but we focused our efforts in the fourth quarter to pull off a strong finish to the year. Our performance in the fourth quarter gives us confidence that our long-term growth plans are well on track."

Going forward, Zalando will disclose Gross Merchandise Volume (GMV) on a quarterly basis to increase transparency over the size of its platform. GMV describes the total amount that customers spend on the Zalando platform on merchandise from both wholesale and Partner Program. In 2018, Zalando grew GMV by 21.1% to EUR 6.6 billion.

In 2019, Zalando aims to grow GMV by 20-25% and revenues at the low end of this range. Zalando expects to continue to grow profitably and achieve an adjusted EBIT of EUR 175-225 million. The company will continue to invest into logistics and technology and plans capital expenditure of around EUR 300 million.

ZALANDO FOCUSES STRATEGY ON BECOMING THE STARTING POINT FOR FASHION

To ensure future growth and push its platform transition forward, the Zalando Management Board has further refined its strategy and focused the organization on one clear goal: to become the starting point for fashion, reaching EUR 20 billion GMV by 2023/2024.


Zalando aims to deepen the relationship with its customers by tailoring its offer and focusing on an even better experience for its most loyal customers. The Zalando membership program Zalando Plus is an important enabler and will be rolled out internationally, with two countries to launch in 2019.

Co-CEO Robert Gentz says: "We are convinced that our platform strategy, with a strong customer focus and clear priorities, is the right path to success. We want to double down on our efforts to be the platform that all consumers naturally gravitate to when looking for fashion."

Zalando will continue to scale its successful Partner Program, allowing brands to sell directly to customers through the Zalando platform. In 2018 more than 250 partners integrated with the Zalando Partner Program, which accounted for about 10% of Zalando's GMV. Zalando aims to increase this share up to 40% by 2023/2024, with Zalando Fulfillment Solutions and Zalando Marketing Services playing key roles in successfully scaling the Zalando platform.

Co-CEO David Schneider says: "We enable brands to succeed online by providing them access to European digital consumers and by giving them the opportunity to invest into growth through our services."

ZALANDO ENLARGES MANAGEMENT BOARD

To reach its goals, Zalando will adapt the responsibility of its three Co-CEOs and extend the Management Board to five members as of April 1, 2019.

David Schneider (Co-CEO) will continue to work closely with brand partners and lead Zalando's fashion offer. Robert Gentz (Co-CEO) will take on marketing and sales, and continue to be responsible for human resources. Rubin Ritter (Co-CEO) will assume responsibility for strategy.

David Schröder has been with Zalando for nine years, and successfully developed and scaled Zalando's operations. He will join the Management Board as Chief Financial Officer (CFO) and take on responsibility for finance and operations.

Jim Freeman, currently Senior Vice President Engineering, joined Zalando in April 2018 from Amazon, where he was responsible for launching, growing, and scaling Prime Video and for launching communication experiences for Alexa and Echo devices. He will join the Management Board as Chief Technology Officer (CTO), assuming responsibility for Zalando's product and technology strategy and execution.

Lothar Lanz, Chairman of the Zalando Supervisory Board, says: "We, the Supervisory Board, are excited to welcome two high-profile experts to the Management Board with an outstanding track record in their respective fields. The revised set-up tightens the focus of each member and secures a well-rounded view of the Zalando business on the Management Board."

NOTES TO MEDIA AND CAPITAL MARKETS

The company will host a press conference at 09:00 CET today, which will be streamed live at . Subsequently, Zalando will host its Capital Markets Day at 11:00 CET today, with as well. Zalandos and the earnings presentation for analysts and investors is available on the . Zalando will report results for the first quarter 2019 on May 2, 2019.

ZALANDO GROUP - KEY FIGURES (IN EUR MILLION)

  FY 2018 FY 20171 Q4 2018 Q4 20171
Group revenue 5,387.9 4,489.0 1,661.6 1,333.7
% growth 20.0% 23.4% 24.6% 22.2%
Fashion Store 4,967.7 4,150.5 1,539.1 1,230.7
Thereof DACH2 2,483.7 2,150.0 763.5 634.4
Thereof Rest of Europe3 2,484.0 2,000.4 775.6 596.3
Offprice 497.5 345.3 149.7 110.1
Other4 444.8 345.3 132.8 88.5
Reconciliation (522.0) (352.0) (160.0) (95.6)
Adjusted group EBIT5 173.4 215.1 117.8 112.6
Adjusted group EBIT margin 3.2% 4.8% 7.1% 8.4%
Fashion Store 162.0 213.7 110.9 121.5
% adj. margin 3.3% 5.2% 7.2% 9.9%
Thereof DACH 139.9 193.5 71.1 81.9
% adj. margin 5.6% 9.0% 9.3% 12.9%
Thereof Rest of Europe 22.0 20.3 39.7 39.6
% adj. margin 0.9% 1.0% 5.1% 6.6%
Offprice 35.2 27.6 11.1 1.9
% adj. margin 7.1% 8.0% 7.4% 1.8%
Other (24.4) (26.3) (4.0) (10.8)
% adj. margin (5.5%) (7.6%) (3.0%) (12.2%)
Reconciliation 0.7 0.0 (0.1) (0.0)
Net working capital (84.3) (62.4) (84.3) (62.4)
Capital expenditure 278.4 243.9 109.0 68.2
Net income 51.2 101.6 56.1 60.1
 

1. New segment structure from January 1, 2018, onwards. Financial years 2014-2016 not restated.

2. Fashion Store DACH is comprised of Germany, Austria and Switzerland.

3. Fashion Store Rest of Europe includes all other countries in which Zalando presently operates its online shops.

4. Other segment includes the private label offering zLabels and various emerging businesses.

5. Before expenses for expenses for equity-settled share-based payments, restructuring costs and non-operating one-time effects.


ZALANDO GROUP - KEY PERFORMANCE INDICATORS

  FY 2018 FY 2017 Q4 2018 Q4 2017
Site visits (m)6 3,137.2 2,563.5 960.7 735.1
% growth 22.4% 28.7% 30.7% 30.5%
Mobile visit share (% of site visits)7 79.3% 70.7% 81.6% 72.1%
Change vs. comparable prior period 8.7pp 5.1pp 9.5pp 4.0pp
Active customers (m)8 26.4 23.1 26.4 23.1
% growth 14.4% 16.2% 14.4% 16.2%
Number of orders (m)9 116.2 90.5 34.1 25.8
% growth 28.4% 30.8% 32.1% 31.5%
Average orders per active customer 4.4 3.9 4.4 3.9
% growth 12.3% 12.6% 12.3% 12.6%
Average basket size (EUR)10 61.0 64.5 64.8 67.8
% growth (5.4%) (3.2%) (4.4%) (3.4%)
Group GMV (billion EUR)11 6.64 5.49 2.05 1.63
Headcount 15,619 15,091 15,619 15,091
 

6. Number of series of page views from the same device and the same source (via websites, mobile sites, tablet sites or apps). The series is considered ended when a page view is not recorded for longer than 30 minutes.

7. Tablets, mobile sites and apps.

8. Number of customers placing at least one order in the last twelve months irrespective of cancellations or returns.

9. Number of customer orders placed in the measurement period irrespective of cancellations or returns. An order is counted on the day the customer places the order.

10. GMV divided by the number of orders.

11. GMV is defined as the value of all merchandise sold to customers after cancellations and returns and including VAT, dynamically reported. It does not include B2B revenues (e.g. Partner Program commission, Zalando Marketing Services or Zalando Fulfillment Solutions) and other B2C revenues (e.g. service charges like express delivery fees) - these are included in revenue only. GMV is recorded based on the time of the customer order.

NOTES

ABOUT ZALANDO
Zalando () is Europe's leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 26 million active customers in 17 markets, offering clothing, footwear, accessories and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe's most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become the starting point for fashion.

CONTACT FOR MEDIA
Alexander Styles
Corporate & Financial Communications

22

CONTACT FOR INVESTORS AND ANALYSTS
Patrick Kofler
Investor Relations

84



28.02.2019 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Zalando SE
Tamara-Danz-Straße 1
10243 Berlin
Germany
E-mail:
Internet:
ISIN: DE000ZAL1111
WKN: ZAL111
Indices: MDAX
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange

 
End of News DGAP News Service

782103  28.02.2019 

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