Report
Chris Wickham

Promoting top talent to accelerate sales growth

Ultimate Products plc today announces five key promotions which will invigorate its senior management team. The announcement is consistent with the company’s stated desire to to improve its sales function, helping it fulfil its ambition to accelerate top line growth. In our view, an enhanced management structure, which incorporates a much-bolstered C-suite, should be a catalyst for further success.

We maintain our fair value for UP’s shares at 165p. Arguments in favour of a much higher rating than the current share price reflects include the growing focus on two core brands in Salter and Beldray which, combined, represent around two thirds of the company’s sales revenue and are in the relatively early stages of their re-brands.

At our fair value the EV/sales ratio based on FY2026 would only be 1.1x, which seems low in the context of a company which serves robust economies and whose sales growth outlook will likely be increasingly driven by a focus on its strengthening brands.
Underlying
Up Global Sourcing Holdings

Up Global Sourcing Holdings is a supplier of household products to global markets. Co. is the owner, manager, designer and developer of a range of consumer goods brands, focused on the home. Co. sources, imports and sells products across a range of categories including small domestic appliances, audio, laundry, housewares, heating and cooling and luggage.

Provider
Equity Development
Equity Development

​Equity Development enables companies to become better understood and supported by investors. Since our launch in 1996 we have consistently focused on helping our clients improve their communication and relationships with both existing and potential shareholders. Our clients have come from a wide variety of sectors and domiciles, are both private and quoted and range in size from micro-cap to $multi-billions. We offer free access to company research notes written by experienced analysts. These notes include detailed forecasts, financial models and a fair value. We host regular Private Investor Forums at which investors have the opportunity to hear company directors present, and to ask questions. These are free to attend. We broadcast live Webinars with company management that include active Q&A. We also make the recordings available online. We arrange face to face meetings between private investors and company management. We are active users of Twitter, commenting daily on company news, share price moves, Directors’ Dealings, Equity Development Research Notes & Events.

Analysts
Chris Wickham

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