Hardman Co - Hardman Co Insight: The TikTok generation are becoming “renegade” investors - How Gen Z’s investing habits differ from past generations

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Hardman & Co

Hardman & Co Insight: The TikTok generation are becoming “renegade” investors - How Gen Z’s investing habits differ from past generations

As the landscape of investing evolves, a new generation is stepping onto the stage with fresh perspectives and unique approaches that are reshaping financial markets. At Hardman & Co, we’ve always been committed to understanding these shifts, and our latest Insight delves into the rapidly changing ways in which Gen Z interacts with investment information and markets.

Written by our intern, Senan Skalkos (himself a member of Gen Z), this report offers an inside look at how Gen Z – the youngest, yet increasingly influential group of investors – differs from their predecessors. From favouring alternative asset allocations to leveraging non-traditional sources of information, Gen Z is not only participating in the market earlier but is also driving trends that are crucial for investors and professionals to understand.

This comprehensive analysis is essential reading for anyone looking to engage with this emerging demographic and stay ahead of the curve as Gen Z continues to grow in economic influence.

05/09/2024 1 EN

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Hardman & Co

We are a rapidly growing, innovative corporate research & consultancy business, based in London, serving the needs of both public and private companies.

Our expert team of sector analysts and market professionals collectively have over 400 years of experience. This depth of knowledge and a reputation for integrity have built trust with investors. With effective communication and precision distribution, we help companies disseminate their investment message to interested investors, as well as advise them on strategy.

Our smaller, boutique structure allows us to provide first-class customer service and to deliver a wide range of ad-hoc services for multiple clients with different needs.

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Hardman & Co Insight: The TikTok generation are becoming “renegade” investors - How Gen Z’s investing habits differ from past generations

Volta Finance Limited (VTAS): FY’24 - another year of outperformance

Shield Therapeutics (STX): Focusing on successful execution

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