2016, a year to forget
During Q4 2016, Al Tayyar recorded a 6,8% sales decline to SAR2.03bn vs. SAR2.18bn in the same quarter last year. This decrease is mainly due to a drop in the sales of the traditional travel sector and domestic tourism, as well as a decrease in the average ticket price due to massive discounts given by the airlines. Furthermore, the group posted a net income of SAR144.7m, i.e. a significant drop of 32.8%, yoy, on the back of a decline in the margins for some services in order to protect and increase the market share.Seera Group Holding, formerly Al Tayyar Travel Group Holding Company SJSC, is a Saudi Arabia-based company engaged in the travel, tourism and transportation sector. The Company's services include reservation, ticketing for domestic, regional and international flights, follow-up and confirmation of reservation, ticketing for land, sea and train transportation facilities, hotel booking, furnished apartments and hotel rooms. In addition, the Company organizes tourism services, such as incentive trips, Hajj and Umrah programs, honey-moon trips, medical and educational programs, as well as conference and meeting services. The Company also provides land, sea and air transportations means to a range of Saudi Arabian urban and rural centers, along with land, marine and air cargo services, issuance of (Triptick) customs pass, international driving licenses, customs clearance for goods and commodities, as well as packing and insurance, among others.
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