Report
James Cordwell

Better monetising the base

Stronger than anticipated iPhone ASP and Services revenue drove a Q3 top and bottom line beat, with guidance suggesting these dynamics will continue into Q4. Apple is clearly executing well in better monetising its user base, but with iPhone unit growth still lacklustre and comps becoming much tougher in FY19 we remain concerned about the sustainability of this dynamic. We therefore remain Neutral but lift our YE18 PT to $205 from $185 reflecting the stronger iPhone and Services trends.
Underlying
Apple Inc.

Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The company's products include: iPhone; Mac; iPad; and wearables, home and accessories, which includes AirPods?, Apple TV?, Apple Watch?, Beats? products, HomePod?, iPod touch? and other Apple-branded and third-party accessories. The company's services include: digital content stores and streaming services; AppleCare, which includes AppleCare + (AC+) and the AppleCare Protection Plan; iCloud, which is the company's cloud service; licensing; and other services, which include Apple Arcade?, Apple Card?, Apple News+, and Apple Pay, a cashless payment service.

Provider
Atlantic Equities
Atlantic Equities

Formed in 2003 by an established team from Cazenove, one of the most respected investment banks in the UK, Atlantic Equities conducts and publishes fundamental, bottom up research on mid and large cap US companies.

Atlantic provide order execution through a wide range of DMA products and algorithmic trading suites.

Analysts
James Cordwell

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